Industry Analytics

Market intelligence across 37,282 PI law firms and 184 technologies

Tech Penetration by Firm Size, State & Age →

Sophistication Distribution by tier
Elite
2.5% 948
Advanced
9.4% 3,503
Developing
11.1% 4,124
Basic
26.1% 9,713
Minimal
50.9% 18,994
Technology Adoption Leaderboard top 30 tools
#TechnologyFirmsAdoption
1 Tailwind CSS 33,514 89.9%
2 PHP 23,482 63.0%
3 jQuery 21,674 58.1%
4 WordPress 21,588 57.9%
5 Google Analytics 19,440 52.1%
6 Microsoft 365 19,186 51.5%
7 Google Fonts 17,896 48.0%
8 Google Workspace 16,394 44.0%
9 Font Awesome 14,881 39.9%
10 Bootstrap 14,697 39.4%
11 Google Tag Manager 10,962 29.4%
12 Google reCAPTCHA 7,529 20.2%
13 Schema.org (LegalService) 7,479 20.1%
14 Facebook Pixel 5,814 15.6%
15 Elementor 5,138 13.8%
16 Google Maps 4,598 12.3%
17 Gravity Forms 4,595 12.3%
18 Cloudflare Web Analytics 4,420 11.9%
19 Schema.org (LocalBusiness) 4,369 11.7%
20 Contact Form 7 4,072 10.9%
21 Divi 3,706 9.9%
22 CallRail 3,078 8.3%
23 Help Scout 2,947 7.9%
24 All in One SEO 2,903 7.8%
25 Amazon CloudFront 2,763 7.4%
26 React 2,359 6.3%
27 YouTube 2,105 5.6%
28 GoDaddy Website Builder 2,060 5.5%
29 Adobe Fonts 2,042 5.5%
30 WPBakery 1,916 5.1%
Funnel Coverage stages covered
0 stages
27.7%
1 stage
34.1%
2 stages
26.6%
3 stages
10.8%
4 stages
0.8%
What Elite Firms Do Differently SI 80+ (948 firms) vs. all
CallRail
Elite
71.2%
All
8.3%
+62.9pp lift
Google Tag Manager
Elite
89.9%
All
29.4%
+60.5pp lift
Facebook Pixel
Elite
64.9%
All
15.6%
+49.3pp lift
Gravity Forms
Elite
57.1%
All
12.3%
+44.8pp lift
Google Analytics
Elite
95.0%
All
52.1%
+42.9pp lift
Microsoft Clarity
Elite
40.2%
All
3.8%
+36.4pp lift
WordPress
Elite
92.9%
All
57.9%
+35.0pp lift
Google reCAPTCHA
Elite
55.0%
All
20.2%
+34.8pp lift
Intaker
Elite
34.7%
All
3.5%
+31.2pp lift
Google Workspace
Elite
65.9%
All
44.0%
+21.9pp lift