Industry Analytics

Market intelligence across 35,283 PI law firms and 231 technologies

Market Segments 7 behavioral clusters

Segment Firms Share

Basic Tech Adopters

6,792 19.3% Minimalist Tech Users

10,175 28.8% Awareness-Only Firms

7,198 20.4% Awareness Leaders

2,459 7.0% Conversion-Focused Firms

5,831 16.5% Engagement Specialists

2,353 6.7% Retention Innovators

Sophistication Distribution by tier

Tier Share Count

Elite

3.9% 1,375

Advanced

11.5% 4,045

Developing

13.5% 4,773

Basic

25.2% 8,888

Minimal

45.9% 16,202

Technology Adoption Leaderboard top 30 tools

# Technology Firms Adoption

1

PHP 22,110 62.7% 2

jQuery 20,369 57.7% 3

WordPress 20,070 56.9% 4

Microsoft 365 18,685 53.0% 5

Google Analytics 18,204 51.6% 6

Google Fonts 16,445 46.6% 7

Google Workspace 16,066 45.5% 8

Font Awesome 14,159 40.1% 9

Bootstrap 13,732 38.9% 10

Cloudflare 11,205 31.8% 11

Google Tag Manager 10,124 28.7% 12

Yoast SEO 9,666 27.4% 13

Google reCAPTCHA 7,870 22.3% 14

Schema.org (LegalService) 7,189 20.4% 15

nginx 6,217 17.6% 16

Facebook Pixel 5,777 16.4% 17

WP Engine 5,635 16.0% 18

Apache 5,107 14.5% 19

Google Maps 5,090 14.4% 20

Gravity Forms 4,953 14.0% 21

Elementor 4,762 13.5% 22

Contact Form 7 4,281 12.1% 23

Cloudflare Web Analytics 4,203 11.9% 24

Schema.org (LocalBusiness) 4,169 11.8% 25

Divi 3,552 10.1% 26

CallRail 2,848 8.1% 27

All in One SEO 2,836 8.0% 28

Help Scout 2,795 7.9% 29

Amazon CloudFront 2,619 7.4% 30

YouTube 2,278 6.5%

Funnel Coverage stages covered

Stages Share

0 stages

26.4%

1 stage

29.4%

2 stages

30.4%

3 stages

12.7%

4 stages

1.0%

What Elite Firms Do Differently SI 80+ (1,375 firms) vs. all

CallRail

Elite

66.3%

All

8.1%

+58.2pp lift

Google Tag Manager

Elite

82.8%

All

28.7%

+54.1pp lift

Facebook Pixel

Elite

56.2%

All

16.4%

+39.8pp lift

Google Analytics

Elite

91.1%

All

51.6%

+39.5pp lift

Gravity Forms

Elite

51.9%

All

14.0%

+37.9pp lift

WordPress

Elite

90.8%

All

56.9%

+33.9pp lift

Intaker

Elite

31.5%

All

3.4%

+28.1pp lift

Google reCAPTCHA

Elite

47.4%

All

22.3%

+25.1pp lift

Microsoft Clarity

Elite

28.9%

All

4.6%

+24.3pp lift

Google Workspace

Elite

67.9%

All

45.5%

+22.4pp lift

Explore

Tech Adoption Map 50 states · 231 technologies

See how any tool — Google Analytics, CallRail, Intaker, Salesforce — spreads across PI firms in every state. Toggle between adoption rate and raw firm count.

Explore the map →

Tech Penetration size · state · age

Does firm size predict what tools they buy? Do newer firms skip legacy software? Compare adoption across firm size tiers, states, and founding-year cohorts.

5 firm sizes 50 states 4 age cohorts 7 segments

Market Segments 7 behavioral clusters

Basic Tech Adopters 6,792

Minimalist Tech Users 10,175

Awareness-Only Firms 7,198

Awareness Leaders 2,459

Conversion-Focused Firms 5,831

Engagement Specialists 2,353

Retention Innovators 1,852

View all segments →

Firm Insights 9 cohort analyses

Digital Natives

Founded in 2020 or later, these firms were born in the cloud era. Do they skip legacy tools entirely, or do th…

Established Firms

With 25+ years of experience, these veteran firms have had to adapt through multiple technology shifts. How do…

Solo Practitioners

One-person PI shops face unique constraints. What's the minimal viable technology stack for a solo practitione…

Small Firms (2-10)

Small firms with 2-10 attorneys are the backbone of PI law. Scrappy but investing — where do they put their te…

All 9 insights →