Technology Penetration Analysis

How tech adoption varies across 37,282 PI law firms — by size, state, age, and market segment

By Firm Size

12,406 firms with known headcount

Size Tier	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Google reCAP	Schema.org (	Facebook Pix	Elementor	Google Maps	Gravity Form	Cloudflare W	Schema.org (	Contact Form	Divi
Solo (1)	543	31.7	5.4	51%	28%	16%	0%	14%	10%	0%	10%	27%	0%	8%	24%
Small (2–10)	7,176	33.2	5.7	57%	34%	22%	0%	16%	11%	0%	13%	23%	0%	11%	20%
Mid-size (11–50)	4,124	36.5	6.2	63%	46%	30%	0%	22%	15%	0%	20%	14%	0%	13%	11%
Large (51–200)	531	48.0	7.7	72%	63%	40%	0%	34%	16%	0%	28%	9%	0%	14%	7%
Enterprise (200+)	32	66.7	10.2	97%	84%	38%	0%	50%	25%	0%	31%	9%	0%	19%	6%

Solo (1) top 5 technologies

WordPress

59%

Google Analytics

51%

Microsoft 365

45%

Google Workspace

35%

Google Tag Manager

28%

Small (2–10) top 5 technologies

WordPress

63%

Google Analytics

57%

Microsoft 365

47%

Google Workspace

42%

Google Tag Manager

34%

Mid-size (11–50) top 5 technologies

WordPress

66%

Google Analytics

63%

Google Workspace

52%

Microsoft 365

51%

Google Tag Manager

46%

Large (51–200) top 5 technologies

Google Analytics

72%

WordPress

71%

Google Workspace

64%

Google Tag Manager

63%

Microsoft 365

55%

Enterprise (200+) top 5 technologies

Google Analytics

97%

Google Tag Manager

84%

Google Workspace

81%

WordPress

78%

Microsoft 365

69%

By State

50 states with 20+ firms

State	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Google reCAP	Schema.org (	Facebook Pix	Elementor	Google Maps	Gravity Form	Cloudflare W	Schema.org (	Contact Form	Divi
FL	3,280	23.6	4.8	46%	27%	20%	0%	16%	16%	0%	10%	9%	0%	12%	9%
CA	2,623	26.5	5.0	49%	28%	21%	0%	16%	17%	0%	13%	13%	0%	14%	9%
TX	2,013	27.0	5.0	50%	29%	17%	0%	16%	16%	0%	13%	13%	0%	11%	10%
NY	951	31.1	5.4	51%	29%	24%	0%	16%	14%	0%	17%	14%	0%	12%	11%
GA	866	33.5	5.8	51%	33%	20%	0%	17%	15%	0%	15%	20%	0%	12%	19%
IL	710	30.4	5.4	51%	30%	18%	0%	17%	12%	0%	11%	17%	0%	11%	15%
NJ	578	29.3	5.1	53%	26%	18%	0%	13%	10%	0%	14%	17%	0%	10%	18%
PA	531	33.6	5.9	59%	32%	23%	0%	18%	14%	0%	15%	14%	0%	12%	14%
OH	440	33.2	5.9	53%	30%	20%	0%	18%	11%	0%	11%	22%	0%	11%	22%
NC	399	32.6	5.7	57%	35%	22%	0%	20%	11%	0%	16%	20%	0%	8%	15%
MO	393	33.8	5.9	59%	35%	23%	0%	21%	14%	0%	15%	14%	0%	12%	17%
WA	393	30.7	5.5	58%	34%	20%	0%	18%	12%	0%	17%	13%	0%	10%	17%
MI	378	26.8	5.1	46%	25%	19%	0%	14%	11%	0%	16%	13%	0%	12%	13%
VA	328	32.1	5.7	55%	35%	20%	0%	18%	12%	0%	16%	14%	0%	12%	13%
AZ	317	31.3	5.9	58%	43%	27%	0%	24%	20%	0%	19%	13%	0%	11%	10%
MA	308	30.6	5.5	50%	25%	22%	0%	15%	14%	0%	11%	20%	0%	10%	17%
SC	297	33.6	5.8	62%	37%	23%	0%	21%	10%	0%	20%	11%	0%	14%	15%
CO	295	35.0	6.0	58%	43%	24%	0%	20%	13%	0%	20%	9%	0%	11%	12%
NV	295	28.3	5.6	57%	37%	24%	0%	19%	18%	0%	13%	12%	0%	17%	12%
LA	288	34.7	6.0	54%	34%	20%	0%	23%	14%	0%	18%	18%	0%	10%	14%
IN	286	34.4	5.9	58%	32%	16%	0%	19%	10%	0%	15%	22%	0%	10%	22%
MD	284	30.3	5.5	49%	32%	21%	0%	15%	10%	0%	12%	15%	0%	9%	15%
MN	268	28.9	5.3	49%	24%	17%	0%	14%	14%	0%	11%	21%	0%	10%	20%
TN	236	33.5	5.9	51%	31%	24%	0%	16%	7%	0%	18%	16%	0%	11%	20%
AL	219	32.9	5.8	58%	37%	23%	0%	21%	12%	0%	16%	15%	0%	13%	14%
CT	211	35.7	6.0	57%	25%	17%	0%	18%	7%	0%	14%	31%	0%	8%	27%
KY	185	39.2	6.5	52%	32%	19%	0%	12%	10%	0%	14%	31%	0%	5%	34%
OR	185	26.4	5.0	56%	35%	21%	0%	16%	10%	0%	13%	11%	0%	12%	14%
WI	159	32.8	5.8	58%	31%	29%	0%	18%	9%	0%	14%	16%	0%	9%	15%
OK	146	33.4	5.9	58%	31%	20%	0%	19%	17%	0%	21%	15%	0%	10%	15%

By Firm Age

4,725 firms with known founding year

Era	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Google reCAP	Schema.org (	Facebook Pix	Elementor	Google Maps	Gravity Form	Cloudflare W	Schema.org (	Contact Form	Divi
Founded pre-2000	2,243	37.3	6.1	62%	42%	24%	0%	24%	11%	0%	18%	10%	0%	12%	8%
2000–2009	1,016	37.4	6.4	64%	48%	25%	0%	29%	20%	0%	21%	10%	0%	13%	8%
2010–2019	1,287	34.9	6.1	63%	44%	27%	0%	26%	19%	0%	21%	10%	0%	11%	7%
2020+	179	35.1	6.2	70%	50%	22%	0%	24%	18%	0%	20%	8%	0%	9%	6%

By Market Segment

7 behavioral clusters

Segment	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Google reCAP	Schema.org (	Facebook Pix	Elementor	Google Maps	Gravity Form	Cloudflare W	Schema.org (	Contact Form	Divi
Minimalist Tech Users	10,174	2.7	2.1	0%	0%	5%	0%	0%	7%	0%	0%	7%	0%	0%	3%
Awareness-Only Firms	7,197	13.2	3.6	76%	25%	14%	0%	9%	13%	0%	0%	6%	0%	0%	8%
Basic Tech Adopters	6,792	36.6	6.6	90%	54%	41%	0%	20%	21%	0%	33%	9%	0%	30%	8%
Conversion-Focused Firms	5,830	60.6	8.6	72%	52%	29%	0%	30%	16%	0%	27%	34%	0%	11%	29%
Awareness Leaders	2,459	28.4	5.6	80%	61%	17%	0%	60%	12%	0%	0%	14%	0%	0%	10%
Engagement Specialists	2,353	20.1	4.3	0%	0%	29%	0%	0%	21%	0%	18%	7%	0%	51%	7%
Retention Innovators	1,846	52.6	7.1	67%	48%	23%	0%	29%	16%	0%	18%	10%	0%	11%	7%