Technology Penetration Analysis

How tech adoption varies across 35,283 PI law firms — by size, state, age, and market segment

By Firm Size

35,283 firms with known headcount

Size Tier	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Yoast SEO	Google reCAP	Schema.org (	nginx	Facebook Pix	WP Engine	Apache	Google Maps	Gravity Form	Elementor
Solo (1)	23,632	24.1	4.2	47%	24%	0%	17%	0%	0%	14%	0%	0%	0%	11%	14%
Small (2–10)	7,158	35.3	5.7	57%	34%	0%	22%	0%	0%	16%	0%	0%	0%	13%	11%
Mid-size (11–50)	3,942	40.1	6.3	64%	47%	0%	30%	0%	0%	22%	0%	0%	0%	20%	16%
Large (51–200)	519	52.7	7.7	72%	64%	0%	41%	0%	0%	34%	0%	0%	0%	28%	16%
Enterprise (200+)	32	72.9	10.0	97%	84%	0%	34%	0%	0%	50%	0%	0%	0%	31%	25%

Solo (1) top 5 technologies

WordPress

53%

Microsoft 365

53%

Google Analytics

47%

Google Workspace

43%

Google Tag Manager

24%

Small (2–10) top 5 technologies

WordPress

63%

Google Analytics

57%

Microsoft 365

49%

Google Workspace

43%

Google Tag Manager

34%

Mid-size (11–50) top 5 technologies

WordPress

67%

Google Analytics

64%

Google Workspace

53%

Microsoft 365

52%

Google Tag Manager

47%

Large (51–200) top 5 technologies

Google Analytics

72%

WordPress

71%

Google Tag Manager

64%

Google Workspace

64%

Microsoft 365

55%

Enterprise (200+) top 5 technologies

Google Analytics

97%

Google Tag Manager

84%

Google Workspace

81%

WordPress

75%

Microsoft 365

69%

By State

49 states with 20+ firms

State	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Yoast SEO	Google reCAP	Schema.org (	nginx	Facebook Pix	WP Engine	Apache	Google Maps	Gravity Form	Elementor
FL	3,820	26.3	4.9	48%	29%	0%	22%	0%	0%	16%	0%	0%	0%	10%	17%
CA	3,618	28.7	4.8	49%	28%	0%	22%	0%	0%	15%	0%	0%	0%	12%	16%
TX	2,663	29.6	4.9	51%	30%	0%	18%	0%	0%	16%	0%	0%	0%	13%	16%
NY	1,307	32.9	5.3	53%	31%	0%	24%	0%	0%	15%	0%	0%	0%	15%	15%
GA	1,138	33.9	5.4	50%	32%	0%	21%	0%	0%	17%	0%	0%	0%	13%	15%
IL	916	31.9	5.2	53%	32%	0%	20%	0%	0%	16%	0%	0%	0%	10%	12%
PA	756	34.7	5.5	59%	35%	0%	23%	0%	0%	17%	0%	0%	0%	15%	14%
NJ	724	31.8	5.0	54%	27%	0%	21%	0%	0%	14%	0%	0%	0%	12%	10%
OH	617	31.7	5.3	50%	29%	0%	18%	0%	0%	16%	0%	0%	0%	10%	12%
NC	572	33.0	5.4	55%	34%	0%	22%	0%	0%	17%	0%	0%	0%	16%	13%
WA	563	30.5	5.1	54%	30%	0%	20%	0%	0%	14%	0%	0%	0%	15%	12%
MO	530	33.9	5.5	58%	34%	0%	22%	0%	0%	19%	0%	0%	0%	13%	14%
MI	504	29.2	4.9	47%	26%	0%	20%	0%	0%	14%	0%	0%	0%	15%	12%
MA	484	31.1	5.2	51%	26%	0%	25%	0%	0%	15%	0%	0%	0%	12%	13%
AZ	467	32.3	5.5	56%	39%	0%	25%	0%	0%	21%	0%	0%	0%	18%	18%
VA	463	32.9	5.3	54%	33%	0%	21%	0%	0%	17%	0%	0%	0%	14%	12%
LA	461	32.8	5.5	57%	35%	0%	21%	0%	0%	20%	0%	0%	0%	15%	14%
SC	451	33.4	5.4	63%	37%	0%	23%	0%	0%	18%	0%	0%	0%	15%	12%
CO	451	34.9	5.5	58%	39%	0%	24%	0%	0%	18%	0%	0%	0%	17%	14%
MD	424	30.9	5.2	52%	33%	0%	24%	0%	0%	15%	0%	0%	0%	12%	11%
IN	403	33.8	5.4	57%	29%	0%	17%	0%	0%	17%	0%	0%	0%	15%	10%
TN	387	31.4	5.3	52%	29%	0%	22%	0%	0%	16%	0%	0%	0%	15%	8%
NV	383	30.8	5.4	58%	36%	0%	25%	0%	0%	19%	0%	0%	0%	13%	16%
AL	362	30.9	5.2	56%	35%	0%	22%	0%	0%	20%	0%	0%	0%	14%	12%
CT	319	34.9	5.5	56%	30%	0%	18%	0%	0%	19%	0%	0%	0%	15%	8%
MN	313	32.2	5.2	50%	25%	0%	17%	0%	0%	14%	0%	0%	0%	11%	15%
KY	303	34.6	5.8	53%	32%	0%	21%	0%	0%	11%	0%	0%	0%	13%	10%
OR	282	26.1	4.5	54%	31%	0%	20%	0%	0%	13%	0%	0%	0%	9%	9%
OK	241	30.7	5.1	55%	30%	0%	21%	0%	0%	18%	0%	0%	0%	17%	14%
WI	226	33.2	5.4	57%	33%	0%	29%	0%	0%	18%	0%	0%	0%	14%	9%

By Firm Age

4,473 firms with known founding year

Era	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Yoast SEO	Google reCAP	Schema.org (	nginx	Facebook Pix	WP Engine	Apache	Google Maps	Gravity Form	Elementor
Founded pre-2000	2,098	43.3	6.2	64%	43%	0%	24%	0%	0%	25%	0%	0%	0%	18%	12%
2000–2009	967	42.7	6.5	64%	48%	0%	25%	0%	0%	29%	0%	0%	0%	21%	20%
2010–2019	1,230	41.0	6.2	63%	44%	0%	27%	0%	0%	26%	0%	0%	0%	22%	20%
2020+	178	39.6	6.2	70%	50%	0%	22%	0%	0%	24%	0%	0%	0%	19%	18%

By Market Segment

7 behavioral clusters

Segment	Firms	Avg SI	Avg Techs	Google Analy	Google Tag M	Yoast SEO	Google reCAP	Schema.org (	nginx	Facebook Pix	WP Engine	Apache	Google Maps	Gravity Form	Elementor
Minimalist Tech Users	10,123	5.7	2.1	0%	0%	0%	5%	0%	0%	0%	0%	0%	0%	0%	7%
Awareness-Only Firms	7,135	15.7	3.6	76%	25%	0%	13%	0%	0%	9%	0%	0%	0%	0%	13%
Basic Tech Adopters	6,736	37.9	6.6	90%	54%	0%	41%	0%	0%	20%	0%	0%	0%	33%	21%
Conversion-Focused Firms	5,768	60.8	8.6	72%	52%	0%	29%	0%	0%	30%	0%	0%	0%	27%	16%
Awareness Leaders	2,444	29.7	5.6	80%	60%	0%	17%	0%	0%	60%	0%	0%	0%	0%	12%
Engagement Specialists	2,342	25.6	4.3	0%	0%	0%	29%	0%	0%	0%	0%	0%	0%	18%	21%
Retention Innovators	1,832	54.0	7.1	67%	48%	0%	23%	0%	0%	29%	0%	0%	0%	18%	16%