Retention Innovators

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

1,852 Firms
52.3 Avg SI
7.1 Avg Tools
5.3 Differentiating Tools
Top Technologies adoption within segment
#TechnologyFirmsAdoption
1 Google Analytics 1,242 67.1%
2 Microsoft 365 1,196 64.6%
3 WordPress 1,178 63.6%
4 Google Workspace 1,084 58.5%
5 Google Tag Manager 897 48.4%
6 Facebook Pixel 540 29.2%
7 SendGrid 493 26.6%
8 Google reCAPTCHA 436 23.5%
9 Mailchimp 378 20.4%
10 Gravity Forms 336 18.1%
Funnel Profile segment average
Awareness
48%
Engagement
23%
Conversion
9%
Retention
42%
How to Move Up gaps vs. Conversion-Focused Firms
Analytics
+19.5%
Intake
+18.8%
SEO
+12.0%
Content
+6.5%

Invest in these areas to match Conversion-Focused Firms (avg SI 60.6 vs 52.3)