Retention Innovators
Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.
Top Technologies
adoption within segment
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 |
|
1,242 | 67.1% |
| 2 |
|
1,196 | 64.6% |
| 3 |
|
1,178 | 63.6% |
| 4 |
|
1,084 | 58.5% |
| 5 |
|
897 | 48.4% |
| 6 |
|
540 | 29.2% |
| 7 |
|
493 | 26.6% |
| 8 |
|
436 | 23.5% |
| 9 |
|
378 | 20.4% |
| 10 |
|
336 | 18.1% |
Funnel Profile
segment average
Awareness
48%
Engagement
23%
Conversion
9%
Retention
42%
How to Move Up
gaps vs. Conversion-Focused Firms
Analytics
+15.8%
Intake
+12.5%
SEO
+10.3%
Content
+5.4%
Platform
+4.2%
Invest in these areas to match Conversion-Focused Firms (avg SI 60.6 vs 52.3)
Top Firms in This Segment
by sophistication index