Google Tag Manager

analytics Used by 10,962 firms (29.4% adoption)

10,962 Firms Using
29.4% Adoption Rate
41.4 Avg Adopter SI
+22.9 SI Lift vs Non-Adopters
Adoption by Segment which segments use Google Tag Manager most
Basic Tech Adopters
3,701 54.5% Conversion-Focused Firms
3,029 51.9% Awareness-Only Firms
1,779 24.7% Awareness Leaders
1,488 60.5% Retention Innovators
898 48.5% Minimalist Tech Users
55 0.5%
Commonly Paired With co-occurrence
Google Analytics 88.0%
WordPress 77.1%
Google Workspace 54.4%
Microsoft 365 54.4%
Google reCAPTCHA 31.9%
Facebook Pixel 30.6%
Gravity Forms 24.4%
Elementor 23.4%
CallRail 20.6%
Contact Form 7 14.0%
Microsoft Clarity 9.3%
YouTube 9.0%
Cloudflare Web Analytics 8.9%
Intaker 7.9%
WPBakery 7.9%
Top Firms Using Google Tag Manager by sophistication index
#FirmSI ScoreGrade
1 Ostroff Godshall Injury and Accident Lawyers ostrofflaw.com 95.8 A+
2 Mike Morse Law Firm 855mikewins.com 95.0 A+
3 Frankl Kominsky Injury Lawyers fklegal.com 95.0 A+
4 Stone Rose Law stoneroselaw.com 94.8 A+
5 Kisling, Nestico & Redick LLC knrlegal.com 94.8 A+
6 Carter Mario Law Firm cartermario.com 94.8 A+
7 Catania and Catania cataniaandcatania.com 94.8 A+
8 The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com 94.6 A+
9 Steinger, Greene & Feiner injurylawyers.com 94.0 A+
10 Martin, Harding & Mazzotti Llp. 1800law1010.com 94.0 A+
11 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94.0 A+
12 Fasig Brooks fasigbrooks.com 94.0 A+
13 Franklin D. Azar & Associates fdazar.com 94.0 A+
14 DiPasquale Moore dmlawkc.com 94.0 A+
15 Friedman, Domiano & Smith Co. Lp. A. fdslaw.com 94.0 A+
16 DiPasquale Moore dmlawusa.com 94.0 A+
17 Napoli Shkolnik PLLC napolilaw.com 93.8 A+
18 Buckfire Law buckfirelaw.com 93.8 A+
19 Geiger Legal Group geiger-legal.com 93.8 A+
20 KBA Attorneys kbaattorneys.com 93.8 A+