Basic Tech Adopters
Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.
Top Technologies
adoption within segment
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 |
|
6,105 | 89.9% |
| 2 |
|
5,816 | 85.6% |
| 3 |
|
3,701 | 54.5% |
| 4 |
|
3,549 | 52.3% |
| 5 |
|
3,295 | 48.5% |
| 6 |
|
2,779 | 40.9% |
| 7 |
|
2,218 | 32.7% |
| 8 |
|
2,005 | 29.5% |
| 9 |
|
1,432 | 21.1% |
| 10 |
|
1,373 | 20.2% |
Funnel Profile
segment average
Awareness
56%
Engagement
46%
Conversion
0%
Retention
0%
How to Move Up
gaps vs. Retention Innovators
Email
+24.9%
CRM / Case
+8.8%
Intake
+5.4%
Invest in these areas to match Retention Innovators (avg SI 52.3 vs 36.4)
Top Firms in This Segment
by sophistication index