44D
Sophistication Index

The Spence Law Firm

The Spence Law Firm is a personal injury law firm based in Wyoming. With over 50 years of experience, our dedicated trial lawyers fight for the rights of people who have been injured or killed. We tak…

HQ Jackson, MS#11 of 40 spencelawyers.com Tel 8444475497 Est. 1952

The Spence Law Firm is a Jackson, Mississippi-based personal injury firm running 8 technologies across 4 categories. Key investments include Crazy Egg for analytics, Google Workspace for email infrastructure & Schema.org (Attorney) for structured data. Within the Basic Tech Adopters segment (6,792 firms), The Spence Law Firm ranks #1429 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
79.0% Percentile
#1429 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
elglaw.com 48.3 100.0% Basic Tech Adopters
mwslegal.com 14.5 100.0% Awareness-Only Firms
Salerno Firm 23.5 99.8% Awareness Leaders
janklowabdallah.com 35.5 99.8% Basic Tech Adopters
Tomasik Kotin Kasserman 46.0 99.8% Basic Tech Adopters
National Ins 23.5 99.8% Awareness Leaders
Kingbenefitsolutions 19.5 99.8% Awareness Leaders
Clementinsurance 19.5 99.8% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · Simpli.fi
Engagement
40%
Crazy Egg
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
43.5 D — Jackson you
Williams Newman Williams P 49.5 D 18 Jackson
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Office Locations 1 offices
Headquarters
Jackson, MS
15 S Jackson St, 83001

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