Crazy Egg
Crazy Egg provides heatmaps, scroll maps, A/B testing, and session recordings to help optimize website conversion rates, holding approximately 15% market share in the behavioral an…
What is Crazy Egg?
Crazy Egg provides heatmaps, scroll maps, A/B testing, and session recordings to help optimize website conversion rates, holding approximately 15% market share in the behavioral analytics install base. It's known for its visual, intuitive reporting that's accessible to non-technical marketers.
Common Use Cases for Law Firms
- Test different hero banner messages to see which drives more contact form clicks
- Analyze scroll depth on long-form practice area pages to optimize content placement
- Compare click patterns between desktop and mobile visitors
- A/B test different call-to-action button colors and placements
- Identify which attorney photos and bios attract the most engagement
How We Detect It
We detect Crazy Egg on 237 personal injury law firm websites, making it a 0.7%-adoption analytics tool in the industry. Firms using Crazy Egg average a 60.4 Sophistication Index, +32.0 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Basic Tech Adopters segment (1.7%), followed by Conversion-Focused Firms (1.3%). Firms running Crazy Egg most commonly pair it with Google Analytics (87.8%) and WordPress (67.9%).
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| # | Firm | Segment | Attorneys | SI Score | Grade |
|---|---|---|---|---|---|
| 1 |
|
Conversion-Focused Firms | 41 | 95.095 | A+ |
| 2 |
|
Conversion-Focused Firms | 95 | 95.095 | A+ |
| 3 |
|
Retention Innovators | 13 | 93.894 | A+ |
| 4 |
|
Conversion-Focused Firms | 1 | 93.894 | A+ |
| 5 |
|
Conversion-Focused Firms | 29 | 93.093 | A+ |
| 6 |
|
Conversion-Focused Firms | 18 | 93.093 | A+ |
| 7 |
|
Retention Innovators | 115 | 92.092 | A+ |
| 8 |
|
Retention Innovators | 16 | 91.892 | A+ |
| 9 |
|
Retention Innovators | 1 | 91.091 | A+ |
| 10 |
|
Retention Innovators | 32 | 90.090 | A+ |
| 11 |
|
Retention Innovators | 106 | 90.090 | A+ |
| 12 |
|
Conversion-Focused Firms | 71 | 86.386 | A+ |
| 13 |
|
Conversion-Focused Firms | 8 | 86.386 | A+ |
| 14 |
|
Conversion-Focused Firms | 17 | 86.386 | A+ |
| 15 |
|
Conversion-Focused Firms | 12 | 86.386 | A+ |
| 16 |
|
Retention Innovators | 36 | 85.586 | A+ |
| 17 |
|
Conversion-Focused Firms | 20 | 85.586 | A+ |
| 18 |
|
Conversion-Focused Firms | 10 | 85.385 | A+ |
| 19 |
|
Conversion-Focused Firms | 8 | 85.385 | A+ |
| 20 |
|
Conversion-Focused Firms | 1 | 85.385 | A+ |
