Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 | WordPress | 5,046 | 86.5% |
| 2 | Google Analytics | 4,227 | 72.5% |
| 3 | Microsoft 365 | 3,244 | 55.6% |
| 4 | Google Tag Manager | 3,030 | 52.0% |
| 5 | Google Workspace | 2,931 | 50.3% |
| 6 | CallRail | 2,811 | 48.2% |
| 7 | Cloudflare Web Analytics | 1,965 | 33.7% |
| 8 | Facebook Pixel | 1,777 | 30.5% |
| 9 | Divi | 1,707 | 29.3% |
| 10 | Google reCAPTCHA | 1,688 | 28.9% |