94A+
Sophistication Index

Law Offices of James Scott Farrin

James Scott Farrin is a multi-state personal injury law firm that provides legal services in various areas including car accidents, workers' compensation, personal injury, social security, intellectua…

HQ Durham, NC#1 of 25 Attorneys 9 farrin.com Tel 3366657072 Est. 1997
Eminent Domain Personal Injury -- Plaintiff Car Accidents Social Security Motorcycle Accident Workers' Compensation Law
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Founded in 1997, Law Offices of James Scott Farrin combines 29 years of personal injury experience with a 23-tool technology stack across 14 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & SendGrid for email marketing. The firm has 2 office locations, handling Eminent Domain, Personal Injury -- Plaintiff, Car Accidents, Social Security cases. Ranked #15 among 5,831 firms in the Conversion-Focused Firms segment, Law Offices of James Scott Farrin outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.8% Percentile
#15 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 23 tools detected
accessibility 1
UserWay
Analytics 7
Google Analytics Google Optimize Google Tag Manager Hotjar LinkedIn Insight Matomo TikTok Pixel
Call Tracking 1
CallRail
Chat & Intake 1
nGage
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Email Marketing 1
SendGrid
Fonts 1
Adobe Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Performance 1
WP Rocket
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Video Hosting 2
Vimeo YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
CASEpeer 55.0 99.7% Basic Tech Adopters
CellinoLaw 69.3 99.7% Conversion-Focused Firms
Law Offices of Brian J. Mongelluzzo LLC 81.0 99.7% Conversion-Focused Firms
Law Office of Charles Kannebecker 72.3 99.7% Basic Tech Adopters
BenGlassLaw 81.5 99.6% Conversion-Focused Firms
Melone Hatley, P.C. 0.0 99.6% Minimalist Tech Users
Gordon McKernan Injury Attorneys 68.3 99.6% Conversion-Focused Firms
Nevadabenefits 49.5 99.6% Basic Tech Adopters
Funnel Coverage 4/4 stages
Awareness
96%
Google Analytics · Google Tag Manager · LinkedIn Insight · TikTok Pixel
Engagement
100%
Google Optimize · Gravity Forms · Hotjar · Vimeo · YouTube · nGage
Conversion
40%
CallRail
Retention
40%
SendGrid
8 paid tools full-funnel coverage conversion stack (CallRail) retention stack (SendGrid)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Law Offices of James Scott Farrin 93.8 A+ 9 Durham you
Greensboro Law Center 23.0 F 13 Greensboro
Rhine Law Firm, P.C. 54.5 C- 11 Wilmington
Powers Law Firm PA 64.5 C+ 11 Charlotte
Comerford, Chilson & Moser, LLP 36.5 F 11 Winston-Salem
Auger & Auger 74.0 B 11 Charlotte
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Charlotte, NC
301 S McDowell St Suite 900, 28204
Headquarters
Durham, NC
280 S Mangum St Ste 400, 27701-3677

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