Google Optimize
Google Optimize was a free A/B testing and personalization platform integrated with Google Analytics. While sunset in September 2023, its tracking code remains on many websites tha…
What is Google Optimize?
Google Optimize was a free A/B testing and personalization platform integrated with Google Analytics. While sunset in September 2023, its tracking code remains on many websites that haven't been updated.
Common Use Cases for Law Firms
- Legacy: A/B test landing page headlines for different practice areas
- Legacy: Personalize homepage content based on visitor's geographic location
- Legacy: Test different consultation CTA button copy and placement
- Note: Google recommends migrating to third-party tools like Optimizely or VWO
How We Detect It
We detect Google Optimize on 27 personal injury law firm websites, making it a 0.1%-adoption analytics tool in the industry. Adopters score 65.7 SI on average, +37.1 points higher than firms without it, suggesting Google Optimize correlates with broader technology investment. The heaviest adoption comes from the Basic Tech Adopters segment (0.2%), followed by Conversion-Focused Firms (0.2%). The most common co-occurring tools are Google Analytics (found on 92.6% of Google Optimize adopters) and Google Tag Manager (77.8%).
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| # | Firm | Segment | Attorneys | SI Score | Grade |
|---|---|---|---|---|---|
| 1 |
|
Conversion-Focused Firms | 9 | 94.094 | A+ |
| 2 |
|
Retention Innovators | 9 | 93.894 | A+ |
| 3 |
|
Retention Innovators | 5 | 91.191 | A+ |
| 4 |
|
Conversion-Focused Firms | 20 | 85.586 | A+ |
| 5 |
|
Conversion-Focused Firms | 2 | 85.385 | A+ |
| 6 |
|
Conversion-Focused Firms | 6 | 82.582 | A+ |
| 7 |
|
Conversion-Focused Firms | 10 | 82.582 | A+ |
| 8 |
|
Retention Innovators | 1 | 82.382 | A+ |
| 9 |
|
Retention Innovators | 1 | 81.682 | A+ |
| 10 |
|
Conversion-Focused Firms | 1 | 81.081 | A+ |
| 11 |
|
Conversion-Focused Firms | 1 | 79.079 | A |
| 12 |
|
Basic Tech Adopters | 23 | 73.874 | A |
| 13 |
|
Conversion-Focused Firms | 1 | 69.369 | A- |
| 14 |
|
Conversion-Focused Firms | 5 | 69.369 | A- |
| 15 |
|
Basic Tech Adopters | 1 | 68.869 | A- |
| 16 |
|
Basic Tech Adopters | 40 | 67.367 | A- |
| 17 |
|
Basic Tech Adopters | 10 | 60.861 | B+ |
| 18 |
|
Basic Tech Adopters | 1 | 58.859 | B+ |
| 19 |
|
Retention Innovators | 1 | 57.558 | B+ |
| 20 |
|
Basic Tech Adopters | 1 | 51.051 | B+ |
