Google Analytics

analytics Used by 19,440 firms (52.1% adoption)

19,440 Firms Using
52.1% Adoption Rate
35.5 Avg Adopter SI
+21.5 SI Lift vs Non-Adopters
Adoption by Segment which segments use Google Analytics most
Basic Tech Adopters
6,119 90.1% Awareness-Only Firms
5,461 75.9% Conversion-Focused Firms
4,241 72.7% Awareness Leaders
1,979 80.5% Retention Innovators
1,262 68.1% Minimalist Tech Users
251 2.5% Engagement Specialists
93 4.0%
Commonly Paired With co-occurrence
WordPress 69.3%
Microsoft 365 53.4%
Google Tag Manager 49.7%
Google Workspace 49.1%
Google reCAPTCHA 28.1%
Facebook Pixel 23.6%
Gravity Forms 19.3%
Elementor 17.1%
CallRail 13.5%
Contact Form 7 13.1%
Cloudflare Web Analytics 11.5%
Divi 9.9%
YouTube 7.8%
All in One SEO 7.6%
WPBakery 6.6%
Top Firms Using Google Analytics by sophistication index
#FirmSI ScoreGrade
1 Ostroff Godshall Injury and Accident Lawyers ostrofflaw.com 95.8 A+
2 Frankl Kominsky Injury Lawyers fklegal.com 95.0 A+
3 Mike Morse Law Firm 855mikewins.com 95.0 A+
4 Carter Mario Law Firm cartermario.com 94.8 A+
5 Kisling, Nestico & Redick LLC knrlegal.com 94.8 A+
6 Stone Rose Law stoneroselaw.com 94.8 A+
7 Catania and Catania cataniaandcatania.com 94.8 A+
8 The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com 94.6 A+
9 Franklin D. Azar & Associates fdazar.com 94.0 A+
10 DiPasquale Moore dmlawkc.com 94.0 A+
11 DiPasquale Moore dmlawusa.com 94.0 A+
12 Steinger, Greene & Feiner injurylawyers.com 94.0 A+
13 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94.0 A+
14 Martin, Harding & Mazzotti Llp. 1800law1010.com 94.0 A+
15 Friedman, Domiano & Smith Co. Lp. A. fdslaw.com 94.0 A+
16 Fasig Brooks fasigbrooks.com 94.0 A+
17 pmlawfla.com pmlawfla.com 93.8 A+
18 HawkLaw hawklawfirm.com 93.8 A+
19 Fuicelli & Lee coloradoinjurylaw.com 93.8 A+
20 Karl Truman Law Office trumanlaw.com 93.8 A+