10.1%
of PI firms
3,552
adopters

Divi

Divi, created by Elegant Themes founder Nick Roach and first released in 2013, is a WordPress theme and visual page builder that has become the second most popular page builder in …

Category Page Builder SI Lift +20.8 pts elegantthemes.com/gallery/divi/
Visit Site →

What is Divi?

Divi, created by Elegant Themes founder Nick Roach and first released in 2013, is a WordPress theme and visual page builder that has become the second most popular page builder in the legal space after Elementor. Elegant Themes operates on a unique pricing model: $89/year or $249 lifetime for access to ALL Elegant Themes products (Divi, Extra, Bloom, Monarch) on unlimited websites — making Divi's per-site cost significantly lower than competitors over a multi-year horizon. The lifetime deal is genuinely rare in SaaS and has built a fiercely loyal user base of over 2 million sites. Divi's visual builder works as both a theme (controlling the entire site design) and a standalone plugin (layered on top of any theme), which creates flexibility but also complexity — two different mental models for the same tool. Among PI firms, Divi adoption runs at approximately 10% of WordPress-based sites. The builder stores page layouts using WordPress shortcodes rather than Elementor's custom post meta approach, which has a critical implication: if you ever deactivate Divi, your page content becomes a wall of unrendered shortcode tags. This vendor lock-in is Divi's most significant drawback and the primary reason developers debate Divi vs. Elementor with near-religious intensity.

Common Use Cases for Law Firms

  • Use pre-made legal industry layout packs for quick site builds
  • Design custom pages with the Divi visual builder
  • Apply consistent design across the site with Divi's global design system
  • Build attorney profile pages and practice area templates with drag-and-drop design

How We Detect It

WordPress theme + builder plugin Detected via et-pb CSS classes and Divi scripts Requires Elegant Themes subscription
Market Overview

Divi is a page builder tool used by 3,552 personal injury law firms, representing 10.1% of all tracked firms. Firms using Divi average a 47.4 Sophistication Index, +20.8 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Conversion-Focused Firms segment (28.4%), followed by Basic Tech Adopters (7.6%). Firms running Divi most commonly pair it with WordPress (97.2%) and Microsoft 365 (52.8%).

Divi Quick Facts

Company
Market
Category Content & CMS
Subcategory WordPress Theme and Visual Page Builder
Pricing Subscription from $6.99/month
Competitors Elementor, Blocksy, Beaver Builder
Trend ▲ Growing
46+ Pre-made modules included
2000+ Pre-built layout templates available
7 Customizable responsive breakpoints
0.3s First Contentful Paint (desktop) in Divi 5
Why PI Firms Use Divi

PI law firms use Divi to rapidly build professional, conversion-optimized websites without hiring developers. The visual builder enables marketing teams to create contact forms, case intake pages, testimonial sections, and call-to-action elements essential for lead generation. WooCommerce compatibility allows firms to integrate payment processing, while responsive design ensures mobile accessibility—critical since potential clients often research law firms on smartphones. The pre-built templates and Divi Library accelerate time-to-market for firms launching new practice areas or geographic locations.

Sources: divitheme.net/elegant-themes-products/ nicolecw.com/entrepreneurship/el... divithemeexamples.com/elegant-th... wpgiz.com/what-makes-elegant-the...
3,552 Firms Using
10.1% Adoption Rate
47.4 Avg Adopter SI
+20.8 SI Lift vs Non-Adopters

Get connected

Request an introduction from Top Dog Law — we'll make the connection on your behalf.

Adoption by State
ME —
VT —
NH —
WA —
MT —
ND —
MN —
WI —
MI —
NY —
MA —
RI —
OR —
ID —
WY —
SD —
IA —
IL —
IN —
OH —
PA —
NJ —
CT —
CA —
NV —
CO —
NE —
MO —
KY —
WV —
VA —
MD —
DE —
DC —
AZ —
UT —
KS —
AR —
TN —
NC —
SC —
NM —
OK —
LA —
MS —
AL —
GA —
AK —
HI —
TX —
FL —
0
—
Adoption by Segment which segments use Divi most
Commonly Paired With co-occurrence

Divi Best Practices

1
Use Divi's Global Presets to enforce consistent styling across every page — then never touch individual module styles. The most common Divi site problem is visual inconsistency: the homepage uses one font size and color for headings, the practice area page uses another, and the attorney bio page uses a third — because someone styled each module individually over months of edits. Global Presets let you define "this is what a heading looks like everywhere" once. Change the preset, every page updates. This is Divi's most powerful feature and the one most firms never configure.
2
Use the Divi Theme Builder to create custom templates for attorney bios and practice area pages. Instead of building each attorney's page from scratch, create a Theme Builder template that automatically pulls the attorney name, photo, bio, and practice areas from custom fields. Now adding a new attorney means filling in a WordPress custom fields form — not 30 minutes of Divi visual editing. This approach scales from 2 attorneys to 200 without the layout becoming inconsistent or the process becoming unmanageable.
3
Disable Divi's static CSS file generation if your site uses a caching plugin. Divi generates inline CSS for each page's layout, which competes with caching plugin optimization. In Divi → Theme Options → General → Performance, enable "Static CSS File Generation" which moves inline styles to cached external files. Then test with WP Rocket or LiteSpeed Cache. If the caching plugin already handles CSS optimization, Divi's static generation can create duplicate processing. Test both configurations and keep whichever produces the faster PageSpeed score.
4
Avoid the Divi Fullwidth Header module for your homepage hero — build it with sections and rows instead. The Fullwidth Header module is appealing because it looks like a hero section in one click, but it's rigid: limited responsive controls, awkward button placement on mobile, and a background image that crops unpredictably on different screen sizes. Building your hero with a regular Section → Row → Text Module + Button Module gives you granular control over mobile layout, text sizing, and CTA placement. The extra 5 minutes of setup produces a hero that actually converts on every device.
5
Export your Divi library layouts monthly as a backup. Divi → Divi Library → Export. This creates a .json file containing all your saved layouts, global modules, and templates. If a WordPress update, Divi update, or database corruption destroys your layouts, you can reimport them in minutes. Divi layouts are stored in the database, not in files — so your hosting backup might not capture them correctly if the database snapshot is mid-write. A monthly Divi Library export is a 30-second insurance policy.

Alternatives to Divi

1
Elementor — The market leader and Divi's primary competitor. Elementor's advantages: faster editing experience, larger third-party ecosystem, and content is stored as post meta (not shortcodes), making it slightly less locked-in. Elementor's disadvantages: annual pricing only ($59-$399/year, no lifetime deal), and the free version is more limited than Divi's. If you're choosing between them for a new site, Elementor's ecosystem gives it a slight edge. If you're already on Divi, the migration pain is rarely worth it.
2
Beaver Builder — The developer-friendly alternative that outputs the cleanest code of any visual builder. Beaver Builder sites are consistently faster than both Divi and Elementor sites because the generated markup is leaner. The trade-off: fewer design widgets out of the box, a smaller template library, and a less flashy editing experience. Best for firms that work with a developer who values code quality over drag-and-drop convenience.
3
Gutenberg + Full Site Editing — WordPress's native block editor is maturing rapidly and can now handle many layouts that previously required a page builder. The Block Themes ecosystem is growing, and sites built with native blocks are significantly faster than any third-party builder. The catch: the design flexibility is still limited compared to Divi's visual editor, and the learning curve is different (not necessarily easier, just different). For simple firm sites (5-10 pages, standard layouts), Gutenberg may be all you need.
4
Squarespace or Webflow — If you're starting from zero and the reason you're considering Divi is "I want to design my own site without a developer," consider whether you need WordPress at all. Squarespace and Webflow are both easier to maintain (no updates, no plugins, no security patches) and produce faster websites. You lose the WordPress plugin ecosystem, but for firms that don't need complex forms, case management integrations, or advanced SEO tools, the simplicity is worth the trade-off.

Divi Power Moves

1
Use Divi's built-in A/B testing (Divi Leads) to test different CTA placements on your highest-traffic pages. Divi Leads is the only major page builder with built-in split testing. Right-click any module, select "Split Test," and create a variant. Divi will randomly show visitors version A or B and track which one generates more clicks or form submissions. Test your homepage hero headline, your CTA button color, or your contact form placement. Most firms never A/B test because setting up Google Optimize was too complex — Divi makes it a right-click menu option.
2
Use the Divi AI feature to generate practice area page content — then heavily edit it. Divi's built-in AI can draft page content, suggest layouts, and generate images. Use it as a starting point for practice area pages: generate a draft, then rewrite it with specific case results, local references, and your firm's voice. The AI gets you from blank page to rough draft in 2 minutes; your expertise turns it from generic to compelling in 20 minutes. Don't publish AI content unedited — Google's Helpful Content system penalizes generic, unhelpful content regardless of how it was written.
3
Create a "landing page" template in your Divi Library that strips navigation and footer for PPC campaigns. Google Ads landing pages should minimize distractions — no navigation menu, no footer links, no sidebar. Create a Divi Library layout with a single-column design, phone number, headline, form, and testimonials. Apply it to any new landing page in one click. Distraction-free landing pages convert 20-30% better than pages with full site navigation because visitors can't wander away from the CTA.
4
Use Divi's condition display feature to show different content to mobile vs. desktop visitors. Divi's display conditions (introduced in Divi 5 beta and available in newer versions) let you show different modules based on device type, user role, or time of day. Show mobile visitors a prominent click-to-call button and hide the contact form; show desktop visitors the full form and a smaller phone number. This is more intentional than just making the same layout responsive — you're designing two different experiences optimized for each device's primary interaction mode.
5
Audit your Divi site speed with the Performance section in Divi → Theme Options before blaming your hosting. Divi 4.10+ includes built-in performance options: Critical CSS, Dynamic CSS, Dynamic JavaScript, and asset preloading. Enable them all and test. Many Divi speed complaints are actually Divi configuration problems, not hosting problems. A Divi site with optimized performance settings on $30/month hosting will outperform a default-settings Divi site on $100/month hosting. Always optimize the software before upgrading the hardware.

Is your firm using Divi?

Claim your firm profile to verify your tech stack and access premium competitive intelligence. Not listed yet? Apply to get added.

Find Your Firm → Apply to Get Listed →
Top Firms Using Divi by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Franklin D. Azar & Associates fdazar.com Conversion-Focused Firms 59 94.094 A+
2 The Manely Firm allfamilylaw.com Conversion-Focused Firms 1 94.094 A+
3 Cambre & Associates | Injury & Accident Lawyers glenncambre.com Retention Innovators 6 94.094 A+
4 Wilshire Law Firm wilshirelawfirm.com Conversion-Focused Firms 61 94.094 A+
5 The Eichholz Law Firm thejusticelawyer.com Retention Innovators 9 93.894 A+
6 Reynolds Defense Firm reynoldsdefensefirm.com Retention Innovators 1 92.893 A+
7 Derrick Law Office derricklawoffice.com Retention Innovators 3 91.091 A+
8 wblaws.com wblaws.com Retention Innovators 8 90.891 A+
9 Riverbendinsurance riverbendinsurance.net Retention Innovators 1 90.891 A+
10 Burrage Law Firm, PLLC burragelaw.com Retention Innovators 4 90.090 A+
11 Black, Blink, & Associates LLC blackandblinklaw.com Retention Innovators 15 90.090 A+
12 Tanya L. Freeman, Attorney at Law tanyafreeman.law Retention Innovators 1 88.388 A+
13 Rittgers Rittgers & Nakajima rittgers.com Retention Innovators 97 87.588 A+
14 Zambrano Law zambranolaw.com Retention Innovators 1 86.586 A+
15 Downs Law Firm rossdownslaw.com Retention Innovators 2 86.586 A+
16 Rush Injury Law rushinjurylaw.com Retention Innovators 1 86.586 A+
17 Brown & Kimpton, P.A. brownlawandtitle.com Retention Innovators 6 86.586 A+
18 Berry Law jsberrylaw.com Conversion-Focused Firms 2 85.586 A+
19 Consumer Law Group consumerlaw.com Conversion-Focused Firms 8 85.586 A+
20 Tingey Injury Law Firm tingeylawfirm.com Conversion-Focused Firms 13 85.385 A+
See all 3,552 firms →
Jax
Jax Technology Analyst Top Law Dog