86A
Sophistication Index

Downs Law Firm

HQ Monroe, LA#1 of 9 Attorneys 2 rossdownslaw.com Tel +1-318-284-8551
Personal Injury Truck Accidents Car Accidents Rear-End Collisions Neck And Back Injuries Traumatic Brain Injury Motorcycle Accidents
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Downs Law Firm is a Monroe, Louisiana-based personal injury firm running 15 technologies across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & SendGrid for email marketing. The firm handles Personal Injury, Truck Accidents, Car Accidents, Rear-End Collisions cases. Ranked #138 among 1,852 firms in the Retention Innovators segment, Downs Law Firm outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
92.6% Percentile
#138 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Mkpalaw 66.0 100.0% Conversion-Focused Firms
Stef Law 68.5 100.0% Conversion-Focused Firms
Barrett Kornitsky LLP 68.5 100.0% Conversion-Focused Firms
jurdem.com 66.0 100.0% Conversion-Focused Firms
burragelaw.com 78.0 100.0% Retention Innovators
Law Offices of Mason Rashtian PC 66.0 100.0% Conversion-Focused Firms
Foote, Mielke, Chavez & O'Neil, LLC 74.5 100.0% Conversion-Focused Firms
Reichertlaw 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
40%
SendGrid
3 enterprise-grade tools full-funnel coverage conversion stack (Invoca) retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
86.5 A 2 Monroe you
Dodson & Hooks 23.0 F 10 Baton Rouge
Rice & Kendig 74.0 B 10 Shreveport
Wolfe Law Group, 54.5 C- 9 New Orleans
The Chopin Law Firm LLC 84.5 A- 9 New Orleans
Scott Vicknair Law Firm 82.5 A- 9 Suite 2025
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Monroe, LA
4214 Sterlington Rd., 71203

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