74B
Sophistication Index

Rice & Kendig

We are personal injury lawyers located in Shreveport, Louisiana. Rice & Kendig have represented clients in Shreveport, Bossier City, and throughout North Louisiana and East Texas for over 30 years. We…

HQ Shreveport, LA#5 of 18 Attorneys 10 ricekendig.com Tel 3182222772
Claim Profile →

Rice & Kendig operates 6 offices across LA & Louisiana, backed by 13 technologies spanning 9 categories. Key investments include Cloudflare Web Analytics for analytics, Intaker for intake software & CallRail for call tracking. The firm has 2 attorneys & 6 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Rice & Kendig ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Intake Software 1
Structured Data 1
UI Framework 1
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
stepuptobat.com 39.5 99.4% Conversion-Focused Firms
Whitley Law Firm 93.0 99.4% Conversion-Focused Firms
Zayed Law Offices 41.0 99.0% Conversion-Focused Firms
The Law Offices of Daniel Kim 74.0 99.0% Conversion-Focused Firms
The Law Offices of Kisha M. Hebbon, LLC 35.5 99.0% Basic Tech Adopters
davidwmartinlaw.com 71.3 98.6% Conversion-Focused Firms
Ted A. Greve & Associates 83.3 98.6% Conversion-Focused Firms
Michael Burgis & Associates, P.C. 70.3 98.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 10 Shreveport you
Law Offices of Ossie Brown 70.5 B 15 Baton Rouge
Joubert Law Firm 82.3 A- 15 Baton Rouge
Lewis Kullman Sterbcow & Abramson 19.5 F 13 New Orleans
Simien & Simien, 68.0 B- 13 Baton Rouge
The Townsley Law Firm 65.0 B- 13 Lake Charles
Attorney Roster 2 found
NameLocationPractice
Marshall Rice Lafayette, Louisiana personal-injury
William Kendig Jr Lafayette, Louisiana personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim ricekendig.com →