71B
Sophistication Index

davidwmartinlaw.com

Attorneys 3 davidwmartinlaw.com

davidwmartinlaw.com is a personal injury law firm with a B technology grade. Key investments include Facebook Pixel for analytics, Intaker for intake software & CallRail for call tracking. The firm has 3 office locations. Within the Conversion-Focused Firms segment (5,831 firms), davidwmartinlaw.com ranks #1612 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
72.4% Percentile
#1612 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 2
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lopez Accident Injury Attorneys 83.3 99.6% Conversion-Focused Firms
The Ryan Law Group 81.5 99.4% Conversion-Focused Firms
Accident Lawyer FL 65.5 99.4% Conversion-Focused Firms
Kruger & Hodges Attorneys at Law 84.5 99.3% Conversion-Focused Firms
Wilson Kehoe Winingham 81.0 99.3% Conversion-Focused Firms
Tracey Fox & Walters 91.0 99.1% Retention Innovators
The Goss Law Firm 63.5 99.1% Conversion-Focused Firms
Atlanta Personal Injury Law Group Gore LLC 82.5 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
0%
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
David W Martin North Charleston, South Carolina personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog