64C+
Sophistication Index

The Goss Law Firm

The Goss Law Firm is a Kansas City-based law firm that specializes in personal injury cases. They are dedicated to helping those who have been seriously injured due to the carelessness of others. The …

HQ Kansas City, MO#16 of 83 Attorneys 5 thegosslawfirm.com

The Goss Law Firm operates 6 offices across MO & Missouri, backed by 17 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & CallRail for call tracking. The firm has 2 attorneys & 6 office locations. The Goss Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
44.7% Percentile
#3227 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tracey Fox & Walters 91.0 100.0% Retention Innovators
Crosley Law Firm 75.0 100.0% Conversion-Focused Firms
Atlanta Personal Injury Law Group Gore LLC 82.5 100.0% Conversion-Focused Firms
T. Madden & Associates, P.C. 82.5 100.0% Conversion-Focused Firms
Denham Property and Injury Law Firm 71.0 100.0% Conversion-Focused Firms
Elsner Law Firm P 76.0 100.0% Conversion-Focused Firms
Skousen Sksen Glbrndsen Ptence 68.5 100.0% Conversion-Focused Firms
Hutzler Law 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
ApexChat
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
63.5 C+ 5 Kansas City you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 2 found
NameLocationPractice
Peter Goss Saint Louis, Missouri personal-injury

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