91A+
Sophistication Index

Tracey Fox & Walters

Texas Personal Injury Law Firm | Tracey Fox & Walters Injured in an accident caused by someone’s negligence? Contact the Texas lawyers from Tracey Fox & Walters – trusted attorneys who know how to del…

HQ Houston, TX#4 of 905 Attorneys 95 traceylawfirm.com Tel 7134952333
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Tracey Fox & Walters operates 43 offices across TX & Texas, backed by 18 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & SendGrid for email marketing. The firm has 5 attorneys & 43 office locations. Ranked #52 among 1,852 firms in the Retention Innovators segment, Tracey Fox & Walters outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.2% Percentile
#52 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 18 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Crosley Law Firm 75.0 100.0% Conversion-Focused Firms
The Goss Law Firm 63.5 100.0% Conversion-Focused Firms
Atlanta Personal Injury Law Group Gore LLC 82.5 100.0% Conversion-Focused Firms
T. Madden & Associates, P.C. 82.5 100.0% Conversion-Focused Firms
Denham Property and Injury Law Firm 71.0 100.0% Conversion-Focused Firms
Elsner Law Firm P 76.0 100.0% Conversion-Focused Firms
Skousen Sksen Glbrndsen Ptence 68.5 100.0% Conversion-Focused Firms
Hutzler Law 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
40%
SendGrid
3 paid tools full-funnel coverage conversion stack (CallRail, Intaker) retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ 95 Houston you
Mullen & Mullen Law Firm 33.5 F 133 Dallas
McMinn Law Firm Llp. 82.5 A- 130 Austin
Zehl & Associates 84.3 A- 130 Houston
Glasheen, Valles & Inderman 64.0 C+ 127 Lubbock
Roberts & Roberts 51.0 C- 126 Tyler
Attorney Roster 5 found
NameLocationPractice
Lawrence Tracey San Angelo, Texas personal-injury
Scott Clayton Greenlee Georgetown, Texas personal-injury
Sean Patrick Tracey Wichita Falls, Texas personal-injury
Shawn P. Fox Wichita Falls, Texas personal-injury

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