Facebook Pixel

analytics Used by 5,814 firms (15.6% adoption)

5,814 Firms Using
15.6% Adoption Rate
45.8 Avg Adopter SI
+24.4 SI Lift vs Non-Adopters
Adoption by Segment which segments use Facebook Pixel most
Conversion-Focused Firms
1,776 30.5% Awareness Leaders
1,470 59.8% Basic Tech Adopters
1,373 20.2% Awareness-Only Firms
630 8.8% Retention Innovators
539 29.1% Minimalist Tech Users
20 0.2%
Commonly Paired With co-occurrence
Google Analytics 78.4%
WordPress 61.3%
Google Tag Manager 57.7%
Microsoft 365 54.1%
Google Workspace 52.6%
Google reCAPTCHA 27.2%
CallRail 20.5%
Gravity Forms 17.1%
Elementor 15.8%
Contact Form 7 12.5%
Cloudflare Web Analytics 11.5%
Scorpion 11.1%
Microsoft Clarity 10.0%
YouTube 9.2%
AudioEye 9.2%
Top Firms Using Facebook Pixel by sophistication index
#FirmSI ScoreGrade
1 Ostroff Godshall Injury and Accident Lawyers ostrofflaw.com 95.8 A+
2 Mike Morse Law Firm 855mikewins.com 95.0 A+
3 Frankl Kominsky Injury Lawyers fklegal.com 95.0 A+
4 Stone Rose Law stoneroselaw.com 94.8 A+
5 Kisling, Nestico & Redick LLC knrlegal.com 94.8 A+
6 Carter Mario Law Firm cartermario.com 94.8 A+
7 Catania and Catania cataniaandcatania.com 94.8 A+
8 The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com 94.6 A+
9 Steinger, Greene & Feiner injurylawyers.com 94.0 A+
10 Martin, Harding & Mazzotti Llp. 1800law1010.com 94.0 A+
11 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94.0 A+
12 Fasig Brooks fasigbrooks.com 94.0 A+
13 Franklin D. Azar & Associates fdazar.com 94.0 A+
14 DiPasquale Moore dmlawkc.com 94.0 A+
15 Friedman, Domiano & Smith Co. Lp. A. fdslaw.com 94.0 A+
16 DiPasquale Moore dmlawusa.com 94.0 A+
17 Napoli Shkolnik PLLC napolilaw.com 93.8 A+
18 Buckfire Law buckfirelaw.com 93.8 A+
19 Geiger Legal Group geiger-legal.com 93.8 A+
20 KBA Attorneys kbaattorneys.com 93.8 A+