92A+
Sophistication Index

The Rothenberg Law Firm, LLP

The Rothenberg Law Firm LLP, founded by Allen L. Rothenberg, Esq., is one of the leading personal injury law firms in the United States and has won hundreds of millions of dollars for thousands of cli…

HQ New York, NY#5 of 495 Attorneys 119 injurylawyer.com Tel 5167153658 Est. 1970
Personal Injury Law Motor Vehicle Accidents Truck Accidents Motorcycle Accidents Slip and Fall Product Liability Premises Liability Dangerous Drugs +6
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The Rothenberg Law Firm, LLP operates 31 offices across NY, PA, New Jersey, New York & Pennsylvania, backed by 21 technologies spanning 16 categories. Key investments include Salesforce for crm, Litify for case management & Google Tag Manager for analytics. The firm has 6 attorneys & 31 office locations, handling Personal Injury Law, Motor Vehicle Accidents, Truck Accidents, Motorcycle Accidents cases. Ranked #46 among 5,831 firms in the Conversion-Focused Firms segment, The Rothenberg Law Firm, LLP outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.2% Percentile
#46 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Ad Fraud 1
Advertising 1
Analytics 1
Call Tracking 1
Case Management 1
Chat & Intake 1
CMS 1
CRM 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
on-par
CRM / Case
ahead
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
nyinjurylawyer.com 76.0 95.2% Conversion-Focused Firms
Brayton Purcell 75.3 94.0% Conversion-Focused Firms
phillipspelly.com 66.0 93.7% Conversion-Focused Firms
Stephen R Fine Law Office 58.5 93.1% Conversion-Focused Firms
Abel Law Firm 74.0 92.5% Retention Innovators
ritterpersonalinjury.com 90.0 92.5% Retention Innovators
shapirolawteam.com 70.8 92.1% Conversion-Focused Firms
Olinsky Law Group 80.0 91.9% Retention Innovators
Funnel Coverage 4/4 stages
Awareness
60%
Google Tag Manager · The Trade Desk
Engagement
80%
Contact Form 7 · Gravity Forms · Typeform
Conversion
60%
CallRail · ClickCease
Retention
40%
Salesforce
4 paid tools full-funnel coverage conversion stack (CallRail, ClickCease) retention stack (Salesforce)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
92.0 A+ 119 New York you
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
CellinoLaw 69.3 B- 99 Buffalo
Power Rogers 65.5 B- 88 Pittsford
Attorney Roster 6 found
NameLocationPractice
Allen L. Rothenberg Elizabeth, New Jersey personal-injury
Harry I. Rothenberg Allentown, Pennsylvania personal-injury
Marc Rothenberg Jersey City, New Jersey personal-injury
Ross B. Rothenberg Allentown, Pennsylvania personal-injury
Scott J. Rothenberg Elizabeth, New Jersey personal-injury

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