94A+
Sophistication Index

Napoli Shkolnik PLLC

Napoli Shkolnik PLLC is a national litigation firm providing representation to victims of defective prescriptions drugs and medical devices, asbestos-related illnesses, aviation accidents, complex lit…

HQ New York, NY#2 of 495 Attorneys 147 napolilaw.com Tel 2123971000 Est. 2015
Claim Profile →

Napoli Shkolnik PLLC operates 81 offices across NY, California & New York, backed by 27 technologies spanning 17 categories. Key investments include Bing Ads for analytics, The Trade Desk for advertising & ApexChat for chat & intake. The firm has 10 attorneys & 81 office locations. Ranked #15 among 5,831 firms in the Conversion-Focused Firms segment, Napoli Shkolnik PLLC outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.8% Percentile
#15 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 27 tools detected
Ad Fraud 1
Advertising 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
Forms 1
JS Library 1
Practice Management 1
Programming Language 1
PHP
Security 1
Social 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
ahead
SEO
on-par
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
losangelespersonalinjury.attorney 70.0 99.0% Conversion-Focused Firms
israelgarcialaw.com 40.5 98.4% Basic Tech Adopters
myvaccinelawyer.com 64.5 98.3% Conversion-Focused Firms
Decker, Cardon, Thomas, Weintraub & Neskis, P.C 72.3 98.0% Basic Tech Adopters
Tosi Law LLC 84.5 98.0% Conversion-Focused Firms
Albertson & Davidson, LLP 82.5 97.8% Conversion-Focused Firms
Jonathan R. Brockman 83.3 97.8% Conversion-Focused Firms
Alexander Khoubian, Attorney at Law 90.0 97.8% Retention Innovators
Funnel Coverage 4/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · The Trade Desk · TikTok Pixel
Engagement
96%
ApexChat · Gravity Forms · HubSpot Chat · Microsoft Clarity
Conversion
40%
ClickCease
Retention
40%
Lawmatics
6 paid tools full-funnel coverage conversion stack (ClickCease) retention stack (Lawmatics)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
93.8 A+ 147 New York you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
CellinoLaw 69.3 B- 99 Buffalo
Attorney Roster 10 found
NameLocationPractice
Ashley M. Pappas Utica, New York personal-injury
Clay Brian Carroll Utica, New York personal-injury
Craig Warren Phemister Utica, New York personal-injury
Hunter Jay Shkolnik Rochester, New York personal-injury
Jed Neil Kirsch Schenectady, New York personal-injury
Joseph Napoli Schenectady, New York personal-injury
Kristina Georgiou Utica, New York personal-injury
Marie Napoli Tracy, California personal-injury
Paul Napoli Schenectady, New York personal-injury
Office Locations 81 offices
Headquarters
New York, NY
360 Lexington Ave Rm 1101, 10017-6556

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim napolilaw.com →