75B+
Sophistication Index

Brayton Purcell

Brayton Purcell, LLP (also known as Brayton Law) is a law firm based in Novato, California. The firm has 45 attorneys and 220 support staff. The majority of the firm's cases involve personal injury, a…

HQ Salt Lake City, UT#6 of 45 Attorneys 74 braytonlaw.com Tel 8015211712 Est. 1984
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Brayton Purcell operates 30 offices across UT & California, backed by 21 technologies spanning 14 categories. Key investments include GoHighLevel for crm, Google Analytics for analytics & The Trade Desk for advertising. The firm has 4 attorneys & 30 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Brayton Purcell ranks #1191 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
79.6% Percentile
#1191 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Advertising 1
Call Tracking 1
CMS 1
CRM 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
ahead
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Drummond Law Firm 93.0 98.0% Conversion-Focused Firms
Cosse Law 62.0 97.5% Retention Innovators
phillipspelly.com 66.0 97.3% Conversion-Focused Firms
Murphy & Pressentin 38.0 97.2% Basic Tech Adopters
Haylor 42.5 97.1% Basic Tech Adopters
Sullo & Sullo 33.5 97.1% Basic Tech Adopters
Nideffer Law Group 28.0 97.1% Basic Tech Adopters
Lourie Law Firm LLC 33.0 97.1% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · The Trade Desk
Engagement
96%
Contact Form 7 · Gravity Forms · Vimeo · YouTube
Conversion
60%
CallRail · GoHighLevel
Retention
0%
conversion stack (CallRail, GoHighLevel)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.3 B+ 74 Salt Lake City you
The Advocates Law 84.3 A- 48 Salt Lake City
Attorney Roster 4 found
NameLocationPractice
Alan Richard Brayton Tracy, California personal-injury
Gilbert Lynn Purcell Chico, California personal-injury
James Patrick Nevin Jr Tracy, California personal-injury

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