Awareness Leaders
Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.
Top Technologies
adoption within segment
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 |
|
1,978 | 80.4% |
| 2 |
|
1,488 | 60.5% |
| 3 |
|
1,470 | 59.8% |
| 4 |
|
1,259 | 51.2% |
| 5 |
|
1,020 | 41.5% |
| 6 |
|
965 | 39.2% |
| 7 |
|
597 | 24.3% |
| 8 |
|
451 | 18.3% |
| 9 |
|
414 | 16.8% |
| 10 |
|
345 | 14.0% |
Funnel Profile
segment average
Awareness
72%
Engagement
0%
Conversion
0%
Retention
0%
How to Move Up
gaps vs. Basic Tech Adopters
Content
+35.5%
Platform
+5.6%
Intake
+4.9%
Invest in these areas to match Basic Tech Adopters (avg SI 36.4 vs 28.3)
Top Firms in This Segment
by sophistication index