Awareness Leaders

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

2,459 Firms
28.3 Avg SI
5.6 Avg Tools
3.8 Differentiating Tools
Top Technologies adoption within segment
#TechnologyFirmsAdoption
1 Google Analytics 1,978 80.4%
2 Google Tag Manager 1,488 60.5%
3 Facebook Pixel 1,470 59.8%
4 Microsoft 365 1,259 51.2%
5 Google Workspace 1,020 41.5%
6 WordPress 965 39.2%
7 Scorpion 597 24.3%
8 AudioEye 451 18.3%
9 Google reCAPTCHA 414 16.8%
10 Cloudflare Web Analytics 345 14.0%
Funnel Profile segment average
Awareness
72%
Engagement
0%
Conversion
0%
Retention
0%
How to Move Up gaps vs. Basic Tech Adopters
Content
+42.2%
Intake
+6.1%
Platform
+3.7%

Invest in these areas to match Basic Tech Adopters (avg SI 36.4 vs 28.3)