21F
Sophistication Index

Morgan & Morgan

Morgan & Morgan is America's largest personal injury law firm, providing legal representation for individuals and families injured by negligence. With over $15 billion recovered for clients, they are …

HQ Orlando, FL#95 of 217 Attorneys 513 forthepeople.com Tel +1 877-667-4265 Est. 1988
Personal Injury Car Accidents Labor & Employment Workers' Compensation Medical Malpractice Mesothelioma Birth Injury Spinal Cord Injury +21
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Morgan & Morgan operates 82 offices across FL, Alabama, Florida, Georgia, Massachusetts, New York, Pennsylvania & Virginia, backed by 10 technologies spanning 7 categories. Key investments include Google Analytics for analytics, LivePerson for chat & intake & Drupal for cms. The firm has 36 attorneys & 82 office locations, handling Personal Injury, Car Accidents, Labor & Employment, Workers' Compensation cases. Morgan & Morgan is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
36.2% Percentile
#1571 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Chat & Intake 1
CMS 1
Compliance 1
Email Infrastructure 2
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Personal Injury Lawyers Metro Detroit | Liss, Shapero & Mitnick 64.0 100.0% Conversion-Focused Firms
Thornbury, Morgan & Barrow 57.5 100.0% Retention Innovators
None 54.5 100.0% Retention Innovators
Barton Law Group 34.5 100.0% Conversion-Focused Firms
McGrath Kavinoky 34.5 100.0% Conversion-Focused Firms
Gluckstein Lawyers 68.0 100.0% Retention Innovators
Jan Dils, Attorneys at Law 89.0 99.1% Retention Innovators
Loyd J Bourgeois Injury & Accident Lawyer 91.0 98.9% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
21.0 F 513 Orlando you
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Attorney Roster 36 found
NameLocationPractice
Antonio Luciano Deltona, Florida personal-injury
Blake J. Lange Sunrise, Florida personal-injury
Brian C Vigness Riverview, Florida personal-injury
Brian Kenneth McClain Riverview, Florida personal-injury
Christopher J Hinckley Riverview, Florida personal-injury
Christopher Mossallati Sunrise, Florida personal-injury
Clancy Boylan Pittsburgh, Pennsylvania personal-injury
Connor James Gilbert Worcester, Massachusetts personal-injury
Cory Simmons Albany, Georgia personal-injury
David G Henry Deltona, Florida personal-injury
Donny Allen Owens Deltona, Florida personal-injury
Eduardo Daniel Arango Riverview, Florida personal-injury
Erby Johnson Fischer II Montgomery, Alabama personal-injury
Eric Deming Riverview, Florida personal-injury
Gamaliel Benjamin Delgado Utica, New York personal-injury
Garrett D. Lee Worcester, Massachusetts personal-injury
Gregorio Antonio Francis Riverview, Florida personal-injury
Gregory David Prysock Deltona, Florida personal-injury
Gregory S Berry Riverview, Florida personal-injury
Herbert H. Hofmann II Riverview, Florida personal-injury
Jack Tobias Cook Riverview, Florida personal-injury
James Biggart Tallahassee, Florida personal-injury
Jason Scott Miller Deltona, Florida personal-injury
John Paul Berke Deltona, Florida personal-injury
Matt T. Morgan Riverview, Florida personal-injury
Michael Goetz Deltona, Florida personal-injury
Mike Clelland Riverview, Florida personal-injury
Nathan J. Dougles Veldhuis Virginia Beach, Virginia personal-injury
Richard B. Robbins Boca Raton, Florida personal-injury

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Office Locations 82 offices
Headquarters
Orlando, FL
20 North Orange Avenue Suite 1600, 32801
Headquarters
Orlando, FL
20 North Orange Avenue, 32801

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