34F
Sophistication Index

McGrath Kavinoky

McGrath Kavinoky is a law firm that specializes in representing individuals and companies in sexual assault cases, as well as in privacy, entertainment, and business disputes. They are dedicated to he…

HQ Calabasas, CA#5 of 14 mklawllp.com

McGrath Kavinoky is a Calabasas, California-based personal injury firm running 11 technologies across 8 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & Amazon CloudFront for cdn. McGrath Kavinoky is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Personal Injury Lawyers Metro Detroit | Liss, Shapero & Mitnick 64.0 100.0% Conversion-Focused Firms
Thornbury, Morgan & Barrow 57.5 100.0% Retention Innovators
None 54.5 100.0% Retention Innovators
Barton Law Group 34.5 100.0% Conversion-Focused Firms
Gluckstein Lawyers 68.0 100.0% Retention Innovators
Morgan & Morgan 21.0 100.0% Awareness Leaders
Jan Dils, Attorneys at Law 89.0 99.1% Retention Innovators
Loyd J Bourgeois Injury & Accident Lawyer 91.0 98.9% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Calabasas you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Calabasas, CA
4500 Park Granada, 91302

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