64C+
Sophistication Index

Liss Shapero & Mitnick

HQ Berkley, MI#1 of 2 lsmlawyers.com Tel (248) 584-1300
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Liss Shapero & Mitnick is a Berkley, Michigan-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, Intaker for intake software & UserWay for accessibility. Within the Conversion-Focused Firms segment (5,831 firms), Liss Shapero & Mitnick ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
accessibility 1
CMS 1
Email Infrastructure 2
Intake Software 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Thornbury, Morgan & Barrow 57.5 100.0% Retention Innovators
None 54.5 100.0% Retention Innovators
Barton Law Group 34.5 100.0% Conversion-Focused Firms
McGrath Kavinoky 34.5 100.0% Conversion-Focused Firms
Gluckstein Lawyers 68.0 100.0% Retention Innovators
Morgan & Morgan 21.0 100.0% Awareness Leaders
Jan Dils, Attorneys at Law 89.0 99.1% Retention Innovators
Loyd J Bourgeois Injury & Accident Lawyer 91.0 98.9% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ — Berkley you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 1 found
NameLocationPractice

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