83A-
Sophistication Index

Sommers Schwartz PC

The attorneys at Sommers Schwartz represent individuals who have been harmed as a result of medical errors, defective products, loss of employment, and other forms of negligence or intentional injury.…

HQ Southfield, MI#4 of 49 Attorneys 149 sommerspc.com Tel 2483550300 Est. 1973
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Sommers Schwartz PC operates 12 offices across MI & Michigan, backed by 19 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 17 attorneys & 12 office locations. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, Sommers Schwartz PC outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Lauren Campoli, PLLC 79.0 100.0% Conversion-Focused Firms
Gould Injury Law 65.5 100.0% Basic Tech Adopters
Hecht, Kleeger & Damashek, P.C. 84.3 99.6% Conversion-Focused Firms
Borunda & Fomby PLLC 82.0 99.6% Conversion-Focused Firms
leeinjury.com 75.0 99.4% Conversion-Focused Firms
Janet, Janet & Suggs LLC 83.3 99.4% Conversion-Focused Firms
Evans Injury Attorneys 71.3 99.4% Basic Tech Adopters
GJEL Accident Attorneys 69.5 99.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
ApexChat · Gravity Forms · Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- 149 Southfield you
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 17 found
NameLocationPractice
Andy Dragovic Lansing, Michigan personal-injury
Arvin Pearlman Grand Rapids, Michigan personal-injury
Benjamin Wilensky Grand Rapids, Michigan personal-injury
Charles Ash III Lansing, Michigan personal-injury
Charles Ash IV Lansing, Michigan personal-injury
Jason Thompson Sterling Heights, Michigan personal-injury
Jay Yasso Grand Rapids, Michigan personal-injury
Judith Susskind Lansing, Michigan personal-injury
Kenneth T. Watkins Grand Rapids, Michigan personal-injury
Matthew Curtis Lansing, Michigan personal-injury
Matthew Turner Grand Rapids, Michigan personal-injury
Michael Cunningham Grand Rapids, Michigan personal-injury
Parker Stinar Grand Rapids, Michigan personal-injury
Ramona Howard Sterling Heights, Michigan personal-injury
Richard Fox Warren, Michigan personal-injury
Richard Groffsky Grand Rapids, Michigan personal-injury

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