66B-
Sophistication Index

Gould Injury Law

HQ New Haven, CT#1 of 22 Attorneys 4 gouldinjurylaw.com Tel 2037730817
Claim Profile →

Gould Injury Law is a New Haven, Connecticut-based personal injury firm running 17 technologies across 12 categories. Key investments include Cloudflare Web Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 5 office locations. Ranked #115 among 6,792 firms in the Basic Tech Adopters segment, Gould Injury Law outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.3% Percentile
#115 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 17 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Lauren Campoli, PLLC 79.0 100.0% Conversion-Focused Firms
Sommers Schwartz PC 83.3 100.0% Conversion-Focused Firms
Hecht, Kleeger & Damashek, P.C. 84.3 99.6% Conversion-Focused Firms
Borunda & Fomby PLLC 82.0 99.6% Conversion-Focused Firms
leeinjury.com 75.0 99.4% Conversion-Focused Firms
Janet, Janet & Suggs LLC 83.3 99.4% Conversion-Focused Firms
Evans Injury Attorneys 71.3 99.4% Basic Tech Adopters
GJEL Accident Attorneys 69.5 99.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.5 B- 4 New Haven you
Robinson Mahoney PLLC 39.5 F 10 Fairfield
Patrick Filan Lawyer 65.0 B- 10 Fairfield
Bartlett & Grippe, LLC 81.5 A- 10 Cheshire
Loughlin FitzGerald, P.C. 34.5 F 10 Wallingford
McCoy & McCoy 13.5 F 9 Branford
Attorney Roster 1 found
NameLocationPractice
Molly Martin Hartford, Connecticut personal-injury
Office Locations 5 offices

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim gouldinjurylaw.com →