14F
Sophistication Index

McCoy & McCoy

At McCoy & McCoy, Attorneys at Law, LLC, we provide personalized legal services to residents of central Ohio, focusing on family law, personal injury law, and estate planning and probate. Carl McCoy …

HQ Branford, CT#1 of 2 Attorneys 9 mccoymccoylaw.com Tel 7406709827
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McCoy & McCoy operates 10 offices across CT & Ohio, backed by 11 technologies spanning 8 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. The firm has 10 office locations. Within the Awareness-Only Firms segment (7,198 firms), McCoy & McCoy ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 2
Chat & Intake 1
CMS 1
Wix
Email Infrastructure 2
JS Framework 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ratton Law Group 34.5 100.0% Conversion-Focused Firms
kmollinslaw.com 13.5 100.0% Awareness-Only Firms
Miller, Dawson, Sigal & Ward LLC 24.0 100.0% Awareness-Only Firms
Graham Legal, P.A. 13.5 100.0% Awareness-Only Firms
Trombley & Hanes 24.0 100.0% Awareness-Only Firms
Clark & Smith Law Firm 34.5 100.0% Conversion-Focused Firms
Bohren Law 37.5 100.0% Conversion-Focused Firms
Crain Brogdon Llp. 24.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 9 Branford you
Jonathan Perkins Injury Lawyers 81.5 A- 11 Bridgeport
Robinson Mahoney PLLC 39.5 F 10 Fairfield
Bartlett & Grippe, LLC 81.5 A- 10 Cheshire
Loughlin FitzGerald, P.C. 34.5 F 10 Wallingford
Patrick Filan Lawyer 65.0 B- 10 Fairfield
Attorney Roster 1 found
NameLocationPractice
Carl McCoy Toledo, Ohio personal-injury

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