11.8%
of PI firms

Schema.org (LocalBusiness)

Category Structured Data schema.org/LocalBusiness
Market Overview

Schema.org (LocalBusiness) is a structured data tool used by 4,169 personal injury law firms, representing 11.8% of all tracked firms. Interestingly, adopters average 23.4 SI (-6.0 vs non-adopters), indicating Schema.org (LocalBusiness) is popular across firms at all sophistication levels. The heaviest adoption comes from the Minimalist Tech Users segment (16.0%), followed by Awareness-Only Firms (12.5%). Firms running Schema.org (LocalBusiness) most commonly pair it with Google Analytics (50.4%) and Google Workspace (47.6%).

4,169 Firms Using
11.8% Adoption Rate
23.4 Avg Adopter SI
-6.0 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0

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Top Firms Using Schema.org (LocalBusiness) by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Adamson Ahdoot aa.law Conversion-Focused Firms 137 94.094 A+
2 Taylor King Law taylorkinglaw.com Conversion-Focused Firms 2 93.894 A+
3 Intermountain Legal intermountainlegal.net Conversion-Focused Firms 1 93.894 A+
4 KBA Attorneys kbaattorneys.com Conversion-Focused Firms 2 93.894 A+
5 Kwartler Manus LLC kminjurylawyers.com Retention Innovators 10 92.092 A+
6 Rodney Jones Law Group, P.C. rjoneslawgroup.com Retention Innovators 1 92.092 A+
7 Amanda Demanda Law Group callamandademanda.com Conversion-Focused Firms 131 92.092 A+
8 Daggett Shuler daggettshulerlaw.com Retention Innovators 44 92.092 A+
9 Keches Law Group kecheslaw.com Retention Innovators 64 91.091 A+
10 Chiacchia & Fleming 716personalinjury.com Retention Innovators 1 91.091 A+
11 castelblanco.com castelblanco.com Retention Innovators 29 90.090 A+
12 DK Law dklaw.com Retention Innovators 106 90.090 A+
13 guardianlit.com guardianlit.com Retention Innovators 32 90.090 A+
14 Markarian Law Group markarianlg.com Retention Innovators 1 90.090 A+
15 Wh Law whlawoffices.com Retention Innovators 1 87.588 A+
16 thedominguezlawfirm.com thedominguezlawfirm.com Retention Innovators 2 87.588 A+
17 Karney Law Firm karneylaw.com Retention Innovators 20 87.588 A+
18 Tippens and Zurosky tandzlaw.com Conversion-Focused Firms 1 86.887 A+
19 Laborde Earles Injury Lawyers onmyside.com Retention Innovators 17 86.586 A+
20 Parnall Law hurtcallbert.com Conversion-Focused Firms 2 86.386 A+
See all 4,169 firms →
Jax
Jax Technology Analyst Top Law Dog