62C+
Sophistication Index

Tippens and Zurosky

Tippens & Zurosky is a personal injury law firm based in Charlotte, North Carolina. With over 20 years of experience, they specialize in representing clients who have suffered various injuries, includ…

HQ Charlotte, NC#21 of 87 Attorneys 1 tandzlaw.com

Tippens and Zurosky is a Charlotte, North Carolina-based personal injury firm running 16 technologies across 11 categories. Key investments include Bing Ads for analytics, Intaker for intake software & WordPress for cms. Tippens and Zurosky is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
43.2% Percentile
#3311 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Curcio Law 60.5 100.0% Basic Tech Adopters
Pentlarge Law Group, LLC 62.0 100.0% Conversion-Focused Firms
Ott Law Group, P.C. 0.0 100.0% Minimalist Tech Users
West Injury Law 70.8 100.0% Conversion-Focused Firms
Kaass Law 44.5 100.0% Basic Tech Adopters
Klawhelp 62.5 100.0% Conversion-Focused Firms
The Main Law Firm 70.5 100.0% Basic Tech Adopters
Cowen, Rodriguez & Peacock 61.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Bing Ads · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
62.5 C+ 1 Charlotte you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Charlotte, NC
2333 Randolph Road, 28207

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