93A+
Sophistication Index

Intermountain Legal

Intermountain Legal is a law firm based in Salt Lake City that specializes in family law and criminal defense. Their team of experienced defense attorneys has successfully handled thousands of crimina…

HQ Salt Lake City, UT#1 of 45 intermountainlegal.net
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Intermountain Legal is a Salt Lake City, Utah-based personal injury firm running 19 technologies across 13 categories. Key investments include Clio for case management, Bing Ads for analytics & Gravity Forms for forms. Ranked #27 among 5,831 firms in the Conversion-Focused Firms segment, Intermountain Legal outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.6% Percentile
#27 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Ad Fraud 1
Call Tracking 1
Case Management 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
ahead
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Offices of Scott Glovsky 81.3 98.6% Retention Innovators
Villarreal & Begum Law Firm 71.0 98.6% Conversion-Focused Firms
Morris, King & Hodge, P.C. 81.5 98.6% Conversion-Focused Firms
Cotton Law Firm 60.5 98.6% Basic Tech Adopters
James McKiernan Lawyers 83.3 98.6% Conversion-Focused Firms
The Ruth Law Team 83.3 98.3% Conversion-Focused Firms
Naqvi Injury 81.0 98.1% Conversion-Focused Firms
Culpepper Kurland 76.5 98.1% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Hotjar · Microsoft Clarity
Conversion
60%
CallRail · ClickCease
Retention
40%
Clio
6 paid tools full-funnel coverage conversion stack (CallRail, ClickCease) retention stack (Clio)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
93.0 A+ — Salt Lake City you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Salt Lake City, UT
2159 700 East, 84106

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