83A-
Sophistication Index

James McKiernan Lawyers

For over 30 years, the San Luis Obispo personal injury attorneys at James McKiernan Lawyers have represented people throughout the California Central Coast who have been injured due to the negligence …

HQ San Luis Obispo, CA#2 of 8 Attorneys 41 jamesmckiernanlawyers.com Tel 8055415411
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James McKiernan Lawyers operates 42 offices across CA & California, backed by 21 technologies spanning 14 categories. Key investments include Bing Ads for analytics, Google Reviews Widget for reviews & Gravity Forms for forms. The firm has 42 office locations. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, James McKiernan Lawyers outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
accessibility 1
Ad Fraud 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morris, King & Hodge, P.C. 81.5 100.0% Conversion-Focused Firms
Edelman & Thompson 60.5 99.5% Retention Innovators
OFT Law PLLC 72.0 99.5% Conversion-Focused Firms
Legal Fighters 83.5 99.3% Conversion-Focused Firms
Bailey & Galyen 83.5 99.3% Conversion-Focused Firms
David Resnick & Associates, P.C. 83.3 99.0% Conversion-Focused Firms
Fedele & Honschke, LLC 78.0 99.0% Conversion-Focused Firms
Boren & Boyd 78.8 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Hotjar
Conversion
60%
CallRail · ClickCease
Retention
0%
5 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- 41 San Luis Obispo you
The Shirvanian Law Firm 92.8 A+ 61 Glendale
B&D Law Group 43.5 D 61 Los Angeles
Greene Broillet & Wheeler, LLP 74.0 B 61 Santa Monica
Wilshire Law Firm 83.3 A- 61 Irvine
Crockett Law Group 51.5 C- 60 Irvine
Attorney Roster 1 found
NameLocationPractice
James Francis Mckiernan El Cajon, California personal-injury

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