60C+
Sophistication Index

Edelman & Thompson

Edelman & Thompson is a personal injury law firm based in Kansas City. They specialize in handling legal claims for individuals who have been injured due to someone else's fault. Their team of experie…

HQ Kansas City, MO#17 of 83 Attorneys 4 edelmanthompson.com Tel +1 816-561-3400
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Edelman & Thompson is a Kansas City, Missouri-based personal injury firm running 15 technologies across 11 categories. Key investments include Ahrefs for analytics, The Trade Desk for advertising & nGage for chat & intake. The firm has 2 attorneys & 5 office locations. Within the Retention Innovators segment (1,852 firms), Edelman & Thompson ranks #627 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
66.1% Percentile
#627 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Advertising 1
Chat & Intake 1
CMS 1
Email Marketing 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
OFT Law PLLC 72.0 100.0% Conversion-Focused Firms
Morris, King & Hodge, P.C. 81.5 99.5% Conversion-Focused Firms
James McKiernan Lawyers 83.3 99.5% Conversion-Focused Firms
Texasjustice 83.3 99.3% Conversion-Focused Firms
goldlaw.com 83.5 99.1% Conversion-Focused Firms
Boren & Boyd 78.8 99.1% Conversion-Focused Firms
Stein & Shulman LLC 67.0 99.0% Conversion-Focused Firms
ktenaslaw.com 60.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
40%
nGage
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
60.5 C+ 4 Kansas City you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 2 found
NameLocationPractice
Brendan Connor Buckley Springfield, Missouri personal-injury
Office Locations 5 offices

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