79B+
Sophistication Index

Boren & Boyd

Boren & Boyd is a law firm based in Jackson, TN, committed to delivering top-notch client service and expert legal counsel. With a focus on accessibility, attorneys Ricky Boren and Jeff Boyd provide t…

HQ Jackson, TN#1 of 7 Attorneys 3 borenandboyd.com Tel +1-800-727-0622
Motor Vehicle Accident
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Boren & Boyd is a Jackson, Tennessee-based personal injury firm running 18 technologies across 13 categories. Key investments include Adobe Launch for analytics, The Trade Desk for advertising & All in One SEO for seo. The firm has 2 office locations, handling Motor Vehicle Accident cases. Within the Conversion-Focused Firms segment (5,831 firms), Boren & Boyd ranks #776 and outperforms 87% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
86.7% Percentile
#776 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Advertising 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mlkalaw.com 66.0 99.4% Conversion-Focused Firms
arnlaw.com 66.0 99.4% Conversion-Focused Firms
Fedele & Honschke, LLC 78.0 99.1% Conversion-Focused Firms
goldlaw.com 83.5 99.1% Conversion-Focused Firms
Edelman & Thompson 60.5 99.1% Retention Innovators
OFT Law PLLC 72.0 99.1% Conversion-Focused Firms
Kiernan Plunkett & Redihan 78.0 99.0% Conversion-Focused Firms
polanskycichonlaw.com 78.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
All in One SEO · Bing Ads · Google Tag Manager · The Trade Desk
Engagement
40%
Ninja Forms
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
78.8 B+ 3 Jackson you
Banks & Jones 70.0 B 10 Knoxville
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
Epstein Law Firm 64.0 C+ 9 Chattanooga
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Law Office of Perry A. Craft, PLLC 20.0 F 8 Nashville
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Jackson, TN
114 South Liberty Street, 38301
Headquarters
Jackson, TN
114 S. Liberty St. Suite 100, 38301

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