70B
Sophistication Index

Banks & Jones

Banks & Jones, Attorneys at Law is a law firm based in Knoxville, Tennessee. We specialize in personal injury and criminal defense cases. Our team of experienced attorneys is dedicated to pursuing eve…

HQ Knoxville, TN#1 of 37 Attorneys 10 banksjones.com
Claim Profile →

Banks & Jones operates 7 offices across TN & Tennessee, backed by 17 technologies spanning 14 categories. Key investments include Cloudflare Web Analytics for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 2 attorneys & 7 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Banks & Jones ranks #1700 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
70.9% Percentile
#1700 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
Chat Widgets 1
CMS 1
Forms 1
JS Library 1
Page Builder 2
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
findphillylawyer.com 70.0 99.3% Conversion-Focused Firms
disabilityinsurancelawfirm.com 65.0 99.3% Conversion-Focused Firms
Pushchak Injury Law Firm Denver 71.0 99.0% Conversion-Focused Firms
mccranielawfirm.com 84.3 98.9% Conversion-Focused Firms
Plattner Verderame 82.3 98.9% Conversion-Focused Firms
suttonsloverlaw.com 81.5 98.6% Conversion-Focused Firms
siliconvalleylawyer.net 40.0 98.5% Conversion-Focused Firms
alicelaw.com 52.5 98.5% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
ClientChat Live · Gravity Forms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
70.0 B 10 Knoxville you
Jeff Roberts & Associates 50.0 C- 15 Nashville
Bailey Greer PLLC 62.0 C+ 14 Memphis
Delius & McKenzie, PLLC 66.0 B- 13 Sevierville
Batson Nolan PLC 79.5 B+ 13 Clarksville
England Injury Law 48.3 D 12 Chattanooga
Attorney Roster 2 found
NameLocationPractice
Chris Beavers Murfreesboro, Tennessee personal-injury
Terence Scott Jones Murfreesboro, Tennessee personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim banksjones.com →