5.0%
of PI firms
1,749
adopters

UserWay

UserWay, founded in 2016 and headquartered in Wilmington, DE, is the most widely deployed accessibility overlay among PI law firms — a JavaScript widget that adds a floating toolba…

Category accessibility SI Lift +24.7 pts userway.org
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What is UserWay?

UserWay, founded in 2016 and headquartered in Wilmington, DE, is the most widely deployed accessibility overlay among PI law firms — a JavaScript widget that adds a floating toolbar to websites, offering visitors controls for text size, contrast, cursor size, line spacing, and screen reader optimization. Pricing starts at $490/year for sites under 100K pageviews and scales to $1,490/year for medium-traffic sites. UserWay's pitch to law firms is compelling: install one script, add an accessibility icon to your site, and demonstrate ADA compliance effort without redesigning anything. The company even offers an Attorney-Led Litigation Support Program that provides legal defense assistance if a firm using UserWay gets sued over accessibility. But here's the uncomfortable reality the sales deck omits: accessibility overlays are among the most controversial products in web development. The National Federation of the Blind, the largest organization of blind Americans, has formally opposed overlay-based solutions, stating they "don't work" and "make the web worse for blind users." Over 800 businesses running overlay products faced ADA accessibility lawsuits in 2023-2024, and federal courts have consistently rejected overlay installation as sufficient evidence of ADA compliance. The core problem is architectural: overlays modify the presentation layer (how the page looks) but cannot fix the underlying HTML structure that screen readers actually parse. A button coded as a <code>&lt;div&gt;</code> instead of a <code>&lt;button&gt;</code> element remains broken to assistive technology regardless of what the overlay does visually.

Common Use Cases for Law Firms

  • Add ADA compliance features to the firm's website without redesigning
  • Provide accessibility controls (text size, contrast, reading guides) for visitors
  • Demonstrate compliance effort with accessibility statement generation
  • Reduce risk of ADA website accessibility lawsuits targeting law firms

How We Detect It

JavaScript widget overlay WordPress plugin Detected via UserWay script embed
Market Overview

Among personal injury law firms, UserWay has been adopted by 1,749 firms (5.0% adoption rate) as a accessibility solution. Firms using UserWay average a 52.1 Sophistication Index, +24.7 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Conversion-Focused Firms segment (8.8%), followed by Basic Tech Adopters (5.9%). Firms running UserWay most commonly pair it with Google Analytics (71.6%) and WordPress (66.2%).

UserWay Quick Facts

Company
Market
Category Accessibility
Subcategory WCAG/ADA Compliance Widget
Pricing Subscription from $490/year · Free tier
Competitors accessiBe, AudioEye, EqualWeb
Trend ▲ Growing
1M+ Installations
100+ AI-powered tools
50+ Supported languages
20+ Platform integrations
Why PI Firms Use UserWay

PI firms use UserWay to ensure their marketing-heavy websites comply with ADA and WCAG standards, avoiding lawsuits from accessibility complaints which are common in high-traffic lead-gen sites. The widget improves client intake by making contact forms, chat, and case info accessible to disabled visitors, potentially increasing conversions from underrepresented demographics. It enhances SEO and user experience without requiring dev changes, fitting small firms' need for quick, low-cost compliance.

Sources: docs.processmaker.com/docs/userw... userway.org/blog/accessibility-features/ userway.org/widget/ equalweb.com/11667/11666/equalwe...
1,749 Firms Using
5.0% Adoption Rate
52.1 Avg Adopter SI
+24.7 SI Lift vs Non-Adopters

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Commonly Paired With co-occurrence

UserWay Best Practices

1
Install UserWay as a visible gesture of good faith — but do NOT treat it as your compliance strategy. An overlay shows visitors and potential plaintiffs that you're aware of accessibility and taking some action. That matters optics-wise. But if your firm receives a demand letter alleging ADA website violations, UserWay's overlay will not survive legal scrutiny as your sole compliance measure. Courts want evidence of structural remediation — fixed HTML, proper ARIA labels, keyboard navigation — not a JavaScript band-aid. Use UserWay as layer one while investing in real fixes underneath.
2
Run a WAVE accessibility audit (wave.webaim.org) the same week you install UserWay. WAVE is a free tool that scans your site and identifies the actual HTML-level accessibility issues: missing alt text on images, form fields without labels, empty links, low contrast text. Most law firm sites have 50-200 errors. Fix the top 20 errors (which typically cover 80% of the user impact) and your site becomes more accessible than 90% of competitor sites. UserWay can't fix these — only your developer can.
3
Make your phone number and contact form keyboard-accessible WITHOUT relying on the overlay. The most critical accessibility test for a PI firm site: can someone navigate to and activate your phone number and contact form using only the Tab key and Enter? Try it right now. If the answer is no, no overlay will fix it because the problem is in the HTML element types and tabindex order. A developer can fix keyboard navigation in 1-2 hours. This single fix matters more than everything the overlay does combined.
4
Review UserWay's widget positioning on mobile — it often covers critical content. UserWay's floating accessibility icon defaults to the bottom-left or bottom-right corner. On mobile, this frequently overlaps with live chat widgets, cookie consent banners, and — critically — the phone number CTA that mobile visitors need. Check your mobile layout with UserWay active and reposition the widget if it covers anything interactive. In UserWay's dashboard, you can adjust the icon's position, size, and offset per device type.
5
Generate and publish an accessibility statement that's honest about what UserWay does and doesn't do. UserWay can auto-generate a compliance statement. Don't just publish the boilerplate — edit it to accurately describe your accessibility efforts: "We use UserWay to provide visitor-facing accessibility controls AND are actively remediating our website's underlying HTML to meet WCAG 2.1 AA standards." Honesty in your statement demonstrates good faith. Claiming full compliance when you've only installed an overlay is the kind of overstatement that plaintiff attorneys exploit.

Alternatives to UserWay

1
AudioEye — More expensive overlay that combines automated scanning with human-assisted remediation. AudioEye goes further than UserWay by attempting to fix some underlying code issues (not just presentation), but it still fundamentally relies on JavaScript injection. AudioEye's monitoring dashboard is more robust — it identifies issues and tracks remediation progress, making it easier to demonstrate ongoing compliance effort. If you're going the overlay route, AudioEye's hybrid approach is more defensible than a pure widget.
2
accessiBe — The most aggressively marketed overlay, and the most controversial. The FTC fined accessiBe $1 million in January 2025 for deceptive claims about WCAG compliance. Multiple disability advocacy organizations have specifically called out accessiBe by name. For a law firm — an entity whose credibility is its product — using a vendor that was federally fined for misrepresenting compliance to disabled users is a reputational risk that outweighs any accessibility benefit.
3
Manual WCAG 2.1 AA remediation by an accessibility specialist — The approach that actually works. Hire a certified accessibility consultant (look for IAAP CPWA or WAS certifications) to audit your site and provide a remediation roadmap. Budget $3,000-$10,000 depending on site complexity. The fixes are permanent, don't depend on a third-party script loading, and produce genuinely accessible markup that holds up under legal scrutiny. This is what plaintiffs' attorneys look for when evaluating whether to settle or litigate.
4
Siteimprove Accessibility — Enterprise monitoring platform that continuously scans your site for WCAG violations and tracks remediation progress. Unlike overlays, Siteimprove doesn't try to auto-fix anything — it identifies problems and generates developer-friendly fix instructions. The dashboard is excellent for demonstrating ongoing compliance effort (dates, issue counts trending down, pages audited). Pricing is enterprise-level, but for firms with 100+ pages or multi-location sites, the monitoring is worth it.

UserWay Power Moves

1
Use your firm's own accessibility as a competitive differentiator in marketing. Add a line to your website footer and marketing materials: "Our website is designed to be accessible to all visitors, including people with disabilities." 61 million Americans have a disability. Many have been injured — your core clientele. If a potential client with a visual impairment can use your site but can't use your competitor's, you've won a case your competitor literally couldn't receive. Accessibility isn't just compliance — it's market access.
2
Test your site with a real screen reader, not just the overlay or an automated scan. Install NVDA (free, Windows) or use VoiceOver (built into Mac/iPhone). Navigate your site with your eyes closed, using only the keyboard. Within 5 minutes, you'll understand accessibility problems more viscerally than any audit report can convey. Can you find the phone number? Can you submit the contact form? Can you tell which practice area page you're on? Share a screen recording of this test with your web developer — it's the fastest way to get issues prioritized.
3
Check whether your Google Ads landing pages are accessible — not just your main site. Many firms build separate landing pages for PPC campaigns using Unbounce, Elementor, or standalone HTML. These pages almost never go through accessibility review because they're built for speed, not compliance. If a landing page is inaccessible, you're spending ad money to drive traffic to a page that excludes potential clients. Audit your top 3 landing pages with WAVE — the fixes are usually quick because landing pages are simple.
4
Add accessibility compliance to your website vendor contract as a deliverable. When hiring a web design agency or marketing firm, include a clause requiring WCAG 2.1 AA compliance as a deliverable, tested with screen readers (not just automated scans), and warranted for 12 months. Agencies that can't deliver this shouldn't be building websites for law firms in 2026. This contractual requirement costs nothing and shifts the remediation burden to the party actually writing the code.
5
Use UserWay's analytics dashboard to see how many visitors actually use the accessibility widget. UserWay tracks widget interactions — how many visitors open it, which features they use, and on which pages. If 0.5% of your visitors use the widget monthly, that's real people with real needs being served. Use this data in your accessibility statement and in any legal defense: "Our accessibility tools are actively used by approximately N visitors per month, demonstrating both availability and adoption." Concrete usage data is more persuasive than theoretical compliance claims.

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Top Firms Using UserWay by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Garces, Grabler & LeBrocq, P.C. ggllawyers.com Conversion-Focused Firms 1 95.896 A+
2 Catania and Catania cataniaandcatania.com Conversion-Focused Firms 45 95.095 A+
3 Stone Rose Law stoneroselaw.com Conversion-Focused Firms 13 94.895 A+
4 DiPasquale Moore dmlawusa.com Conversion-Focused Firms 31 94.895 A+
5 Omega Law Group Injury & Accident Attorneys omegalaw.com Conversion-Focused Firms 132 94.695 A+
6 Steinger, Greene & Feiner injurylawyers.com Retention Innovators 1 94.094 A+
7 Law Offices of James Scott Farrin farrin.com Conversion-Focused Firms 9 94.094 A+
8 Wilshire Law Firm wilshirelawfirm.com Conversion-Focused Firms 61 94.094 A+
9 stoneinjurylawyers.com stoneinjurylawyers.com Retention Innovators 14 94.094 A+
10 Christensen Law (NI) davidchristensenlaw.com Retention Innovators 9 93.894 A+
11 KBA Attorneys kbaattorneys.com Conversion-Focused Firms 2 93.894 A+
12 Whitley Law Firm whitleylawfirm.com Conversion-Focused Firms 40 93.894 A+
13 Bowman & Chamberlain coloradopersonalinjuryhelp.com Conversion-Focused Firms 18 93.093 A+
14 Hines Law hineslaw.org Conversion-Focused Firms 9 93.093 A+
15 Chaffin Luhana Llp. chaffinluhana.com Conversion-Focused Firms 29 93.093 A+
16 Rubenstein Law rubensteinlaw.com Retention Innovators 162 93.093 A+
17 OnderLaw onderlaw.com Conversion-Focused Firms 23 93.093 A+
18 Jacoby & Meyers, LLP NY jmlawyer.com Retention Innovators 18 93.093 A+
19 Colling Gilbert Wright & Carter thefloridafirm.com Retention Innovators 12 92.893 A+
20 Curtis Legal Group curtislegalgroup.com Retention Innovators 157 92.893 A+
See all 1,749 firms →
Jax
Jax Technology Analyst Top Law Dog