93A+
Sophistication Index

OnderLaw

At Onder Law Firm, we care about our clients and believe it is our job to provide more than expertise and legal experience. Our team provides serious resources to tackle important cases. We have built…

HQ Saint Louis, MO#1 of 78 Attorneys 23 onderlaw.com Tel 3149639000 Est. 2002
Personal Injury
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OnderLaw operates 6 offices across MO & Missouri, backed by 22 technologies spanning 17 categories. Key investments include Bing Ads for analytics, LiveChat for chat & intake & SendGrid for email marketing. The firm has 2 attorneys & 6 office locations, handling Personal Injury cases. Ranked #41 among 5,831 firms in the Conversion-Focused Firms segment, OnderLaw outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.3% Percentile
#41 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
accessibility 1
UserWay
Ad Fraud 1
ClickCease
Analytics 4
Bing Ads Facebook Pixel Google Analytics Google Tag Manager
Call Tracking 1
CallRail
Chat & Intake 1
LiveChat
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Email Marketing 1
SendGrid
Email Security 1
Mimecast
Fonts 1
Google Fonts
Forms 1
Contact Form 7
JS Library 1
jQuery
Performance 1
WP Rocket
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bbbins 62.8 99.4% Retention Innovators
Amircani Law 90.8 98.4% Retention Innovators
Deldar Legal 82.5 98.4% Conversion-Focused Firms
Gruber Law Offices 73.0 98.3% Basic Tech Adopters
The Law Offices of Joe Bornstein 80.0 98.3% Conversion-Focused Firms
Ostroff Godshall Injury and Accident Lawyers 95.8 98.1% Conversion-Focused Firms
deldar.com 81.5 98.1% Conversion-Focused Firms
Unifiedhealth 38.0 97.9% Awareness Leaders
Funnel Coverage 4/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · LiveChat
Conversion
60%
CallRail · ClickCease
Retention
40%
SendGrid
5 paid tools full-funnel coverage conversion stack (CallRail, ClickCease) retention stack (SendGrid)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
OnderLaw 92.8 A+ 23 Saint Louis you
DiPasquale Moore 94.0 A+ 31 Kansas City
Peterson & Associate 82.5 A- 23 Kansas City
Schlichter Bogard & Denton, LLP 82.5 A- 22 Saint Louis
Edgar Law Firm LLC 64.0 C+ 21 Kansas City
SWMW Law 34.5 F 19 Saint Louis
Attorney Roster 2 found
NameLocationPractice
James G. Onder Kansas City, Missouri personal-injury
Office Locations 6 offices
Headquarters
Saint Louis, MO
110 E Lockwood Ave, 63119
Headquarters
Webster Groves, MO
110 E. Lockwood Ave, 63119
Columbia, Missouri
Independence, Missouri
Kansas City, Missouri
Springfield, Missouri

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