Sophistication Index
Peterson & Associate
Kansas City Personal Injury Lawyers | Peterson Law Firm Hurt due to someone else's negligence? When you're injured, results matter. Our award winning Kansas City injury lawyers fight to maximize your …
Peterson & Associate operates 6 offices across MO & Missouri, backed by 15 technologies spanning 10 categories. Key investments include Bing Ads for analytics, The Trade Desk for advertising & Intaker for intake software. The firm has 6 attorneys & 6 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Peterson & Associate outperforms 95% of PI firms nationally on technology investment.
Technology Stack
15 tools detected
accessibility
1
Ad Fraud
1
Advertising
1
Analytics
4
CDN
1
Email Infrastructure
2
Fonts
1
Intake Software
1
Legal Marketing
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| whittlawfirm.com | 47.0 | 97.5% | Conversion-Focused Firms |
| Browning Law Firm P.A. | 81.5 | 97.5% | Conversion-Focused Firms |
| Kaplan Law LLC | 56.3 | 97.4% | Conversion-Focused Firms |
| DeFrancisco & Falgiatano Personal Injury Lawyers | 26.8 | 97.4% | Awareness Leaders |
| Mwg Aaa | 72.0 | 97.1% | Conversion-Focused Firms |
| O'Connor Law | 51.0 | 97.0% | Conversion-Focused Firms |
| Kearns Rotolo Law | 60.5 | 96.8% | Conversion-Focused Firms |
| The Tadda Law Firm | 61.5 | 96.8% | Basic Tech Adopters |
Funnel Coverage
3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Foster Web Marketing · Google Tag Manager · The Trade Desk
Engagement
40%
Crazy Egg
Conversion
60%
ClickCease · Intaker
Retention
0%
4 paid tools
conversion stack (ClickCease, Intaker)
Technology Opportunities
used by peers
WordPress
Google Analytics
CallRail
Cloudflare Web Analytics
Divi
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Peterson & Associate | 82.5 | A- | 23 | Kansas City | you |
| DiPasquale Moore | 94.0 | A+ | 31 | Kansas City | |
| OnderLaw | 92.8 | A+ | 23 | Saint Louis | |
| Schlichter Bogard & Denton, LLP | 82.5 | A- | 22 | Saint Louis | |
| Edgar Law Firm LLC | 64.0 | C+ | 21 | Kansas City | |
| SWMW Law | 34.5 | F | 19 | Saint Louis |
Attorney Roster
6 found
| Name | Location | Practice |
|---|---|---|
| David M. Peterson | Saint Louis, Missouri | personal-injury |
| Kevin Young | Saint Louis, Missouri | personal-injury |
| Kyle Matthew Sanford | Saint Louis, Missouri | personal-injury |
| Nicholas Scott Clevenger | Saint Louis, Missouri | personal-injury |
| Ross Paczkowski | Saint Louis, Missouri | personal-injury |
Office Locations
6 offices
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