60C+
Sophistication Index

Kearns Rotolo Law

HQ Lebanon, NJ#1 of 2 Attorneys 52 kearnsrotololaw.com
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Kearns Rotolo Law operates 10 offices across NJ & New Jersey, backed by 14 technologies spanning 8 categories. Key investments include Bing Ads for analytics, CallRail for call tracking & Google Workspace for email infrastructure. The firm has 7 attorneys & 10 office locations. Kearns Rotolo Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
40.7% Percentile
#3461 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Email Infrastructure 2
Fonts 1
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Tadda Law Firm 61.5 100.0% Basic Tech Adopters
Rotolo Karch Law 56.5 98.1% Conversion-Focused Firms
Hupy and Abraham 92.0 97.6% Retention Innovators
Peterson & Associate 82.5 96.8% Conversion-Focused Firms
victimaid.com 71.8 96.3% Conversion-Focused Firms
Rechtman & Spevak 50.8 96.3% Basic Tech Adopters
Leonard Law Group LLC 81.5 96.3% Retention Innovators
davidrickslaw.com 68.0 96.3% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · FindLaw/Thomson Reuters · Google Analytics · Google Tag Manager · Justia
Engagement
40%
Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
60.5 C+ 52 Lebanon you
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Brach Eichler Injury Lawyers 83.5 A- 66 Roseland
O'Connor, Parsons, Lane & Noble, LLC 79.5 B+ 50 Westfield
Grungo Colarulo 54.0 C- 35 Cherry Hill
Attorney Roster 7 found
NameLocationPractice
Anthony P. Kearns, III Elizabeth, New Jersey personal-injury
Cynthia A. Brennan Rotolo Elizabeth, New Jersey personal-injury
E. Carr Cornog III Elizabeth, New Jersey personal-injury
Pasquale Marago Elizabeth, New Jersey personal-injury
Thomas K. Shanoski Edison, New Jersey personal-injury
Victor A. Rotolo Edison, New Jersey personal-injury

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