93A+
Sophistication Index

Christensen Law (NI)

Christensen Law is a top-ranked personal injury law firm in Michigan. They specialize in helping severely injured motorcycle, car, and truck accident victims get justice. Their team of experienced tri…

HQ Grand Rapids, MI#1 of 32 Attorneys 9 davidchristensenlaw.com Tel 8445002888 Est. 2014

Christensen Law (NI) operates 10 offices across MI & Michigan, backed by 23 technologies spanning 14 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Mailchimp for email marketing. The firm has 2 attorneys & 10 office locations. Ranked #8 among 1,852 firms in the Retention Innovators segment, Christensen Law (NI) outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
99.6% Percentile
#8 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 23 tools detected
CDN 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Diamond and Diamond Lawyers 89.5 99.2% Retention Innovators
stoneinjurylawyers.com 92.0 99.2% Retention Innovators
Law Offices of Edward A. Smith 80.8 99.2% Retention Innovators
Robert J. Debry & Associates 58.3 99.1% Basic Tech Adopters
robertkinglawfirm.com 68.5 99.1% Conversion-Focused Firms
djfernandezlaw.com 72.3 99.1% Conversion-Focused Firms
Madonna Law Group 38.5 99.0% Basic Tech Adopters
Attorney Office of David Michael Benenfeld 28.0 99.0% Basic Tech Adopters
Funnel Coverage 4/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · Simpli.fi
Engagement
80%
Google Optimize · Gravity Forms · Microsoft Clarity
Conversion
40%
Intaker
Retention
40%
Mailchimp
6 paid tools full-funnel coverage conversion stack (Intaker) retention stack (Mailchimp)
Technology Opportunities used by peers
SendGrid
26.6% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
CallRail
12.6% of Retention Innovators
Constant Contact
12.2% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
93.0 A+ 9 Grand Rapids you
Gergely Law Offices, P.C. 24.0 F 13 Schoolcraft
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Goodwin & Scieszka 73.5 B 13 Birmingham
Cline, Cline & Griffin 13.5 F 13 Flint
Logeman Iafrate & Logeman, P.C. 13.5 F 13 Ann Arbor
Attorney Roster 2 found
NameLocationPractice
David Christensen Troy, Michigan personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim davidchristensenlaw.com →