74B
Sophistication Index

Goodwin & Scieszka

Scott Goodwin Law is a Michigan-based law firm specializing in personal injury cases. With over 35 years of experience, our team of award-winning lawyers is dedicated to providing exceptional legal re…

HQ Birmingham, MI#1 of 6 Attorneys 13 1888goodwin.com Tel +1-888-697-2694 Est. 1987
Personal Injury Motor Vehicle Accidents Dog Bites Birth Trauma / Brain Catastrophic Injury
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Goodwin & Scieszka operates 13 offices across MI & Michigan, backed by 15 technologies spanning 12 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 attorneys & 13 office locations, handling Personal Injury, Motor Vehicle Accidents, Dog Bites, Birth Trauma / Brain cases. Within the Conversion-Focused Firms segment (5,831 firms), Goodwin & Scieszka ranks #1396 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.1% Percentile
#1396 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Justice Seekers 80.0 99.7% Conversion-Focused Firms
McKeen & Associates 74.5 99.7% Conversion-Focused Firms
The Layton Law Firm 78.0 99.4% Conversion-Focused Firms
Blish & Cavanagh, Llp 64.0 99.4% Conversion-Focused Firms
donmarcari.com 63.8 99.4% Basic Tech Adopters
Nimmons Malchow Johnson Injury Lawyers 43.5 99.4% Basic Tech Adopters
Jalilvand Law Corporation 78.0 99.0% Conversion-Focused Firms
Pittman & Pittman Law Offices 68.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
All in One SEO
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.5 B 13 Birmingham you
Giroux Pappas Trial Attorneys 70.3 B 17 Southfield
McKeen & Associates 74.5 B 16 Detroit
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Cline, Cline & Griffin 13.5 F 13 Flint
Attorney Roster 2 found
NameLocationPractice
Mr. Scott A Goodwin Livonia, Michigan personal-injury

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