74B
Sophistication Index

McKeen & Associates

McKeen & Associates, P.C. is a law firm that specializes in cases related to birth injuries, medical malpractice, personal injury, wrongful death, infectious diseases, and more. They are dedicated to …

HQ Detroit, MI#2 of 26 Attorneys 16 mckeenassociates.com Tel 3139614400 Est. 1998
Medical Malpractice Birth Injury Personal Injury Federal Tort Claims Act Car accidents Truck Accidents Product Liability Premises Liability +3
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Founded in 1998, McKeen & Associates combines 28 years of personal injury experience with a 15-tool technology stack across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 office locations, handling Medical Malpractice, Birth Injury, Personal Injury, Federal Tort Claims Act cases. Within the Conversion-Focused Firms segment (5,831 firms), McKeen & Associates ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Justice Seekers 80.0 100.0% Conversion-Focused Firms
Lomurro Law 66.8 99.8% Conversion-Focused Firms
Glenda Mitchell Law Firm 75.5 99.8% Conversion-Focused Firms
Goodwin & Scieszka 73.5 99.7% Conversion-Focused Firms
Goza & Honnold 74.0 99.0% Conversion-Focused Firms
Kennedy Law Firm 68.3 99.0% Conversion-Focused Firms
The Pickel Law Firm LLC 55.0 99.0% Basic Tech Adopters
getthewin.com 52.3 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 16 Detroit you
Bone Bourbeau Law, PLLC 50.0 C- 23 Clinton Township
Bashore Green Law Group 48.0 D 21 Pontiac
Giroux Pappas Trial Attorneys 70.3 B 17 Southfield
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Goodwin & Scieszka 73.5 B 13 Birmingham
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Detroit, MI
645 Griswold Street, 48226
Headquarters
Detroit, MI
Penobscot Building 645 Griswold Street, 48226

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