74B
Sophistication Index

Goza & Honnold

Goza & Honnold, L.L.C. is a top-rated Kansas City personal injury law firm that provides vigorous representation and unsurpassed client service. They have obtained successful results for thousands of …

HQ Overland Park, KS#1 of 15 gohonlaw.com Tel 9134513433 Est. 2005
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Founded in 2005, Goza & Honnold combines 21 years of personal injury experience with a 17-tool technology stack across 12 categories. Key investments include Facebook Pixel for analytics, accessiBe for accessibility & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Goza & Honnold ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Justice Seekers 80.0 99.0% Conversion-Focused Firms
McKeen & Associates 74.5 99.0% Conversion-Focused Firms
Lomurro Law 66.8 98.9% Conversion-Focused Firms
Glenda Mitchell Law Firm 75.5 98.9% Conversion-Focused Firms
Golden State Workers Compensation 35.5 98.8% Basic Tech Adopters
Napier Law Firm 38.5 98.8% Awareness Leaders
ljwlegal.com 51.0 98.8% Basic Tech Adopters
Ball & McCann, P.C. 23.5 98.8% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B — Overland Park you
O'Bryan Law 43.5 D 21 Prairie Village
Brian & Brian at Pistotnik Law 14.5 F 15 Wichita
Wallentine Injury Law, LLC 54.5 C- 13 Olathe
Morefield Speicher Bachman, LC (MSB Law) 45.0 D 10 Overland Park
Dickerson Oxton 54.5 C- 10 Overland Park
Office Locations 1 offices
Headquarters
Overland Park, KS
9500 Nall Ave, 66207

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