54C-
Sophistication Index

Dickerson Oxton

Dickerson Oxton, LLC is a Kansas City personal injury law firm that specializes in handling cases including car accidents, wrongful death, medical malpractice, and more. The firm was founded in 2010 b…

HQ Overland Park, KS#3 of 15 Attorneys 10 dickersonoxton.com Est. 2010
Claim Profile →

Dickerson Oxton operates 11 offices across KS, Kansas & Missouri, backed by 13 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. The firm has 2 attorneys & 11 office locations. Dickerson Oxton is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schibell Law LLC 52.0 100.0% Conversion-Focused Firms
Gmbaadvisorsgroup 24.0 100.0% Basic Tech Adopters
Showard Law Firm 58.5 100.0% Conversion-Focused Firms
Pimentel Law P.C 39.5 100.0% Basic Tech Adopters
Greenleaffmo 39.5 100.0% Basic Tech Adopters
Patrick Malone & Associates PC 46.0 100.0% Basic Tech Adopters
The Hines & Wilson Law Firm 43.5 100.0% Basic Tech Adopters
The Rogers Law Group 29.0 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- 10 Overland Park you
Brian & Brian at Pistotnik Law 14.5 F 15 Wichita
Wallentine Injury Law, LLC 54.5 C- 13 Olathe
Biesterveld & Crook, LLC 70.0 B 10 Olathe
Hutton & Hutton Law Firm, LLC 37.5 F 10 Wichita
Morefield Speicher Bachman, LC (MSB Law) 45.0 D 10 Overland Park
Attorney Roster 2 found
NameLocationPractice
Chelsea Dickerson Saint Louis, Missouri personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim dickersonoxton.com →