44D
Sophistication Index

The Hines & Wilson Law Firm

The Hines & Wilson Law Firm is a trusted and respected law firm in Columbia, Missouri. They specialize in representing injury victims and their families in car accident and workers' compensation cases…

HQ Columbia, MO#9 of 16 Attorneys 5 thehwlawfirm.com

The Hines & Wilson Law Firm operates 6 offices across MO & Missouri, backed by 13 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & Contact Form 7 for forms. The firm has 6 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Hines & Wilson Law Firm ranks #1429 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
79.0% Percentile
#1429 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schibell Law LLC 52.0 100.0% Conversion-Focused Firms
Gmbaadvisorsgroup 24.0 100.0% Basic Tech Adopters
consoleandassociates.com 58.5 100.0% Conversion-Focused Firms
Showard Law Firm 58.5 100.0% Conversion-Focused Firms
Pimentel Law P.C 39.5 100.0% Basic Tech Adopters
Greenleaffmo 39.5 100.0% Basic Tech Adopters
Patrick Malone & Associates PC 46.0 100.0% Basic Tech Adopters
The Rogers Law Group 29.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
60%
Contact Form 7 · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
43.5 D 5 Columbia you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 1 found
NameLocationPractice
Scott Andrew Wilson Saint Louis, Missouri personal-injury

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Misty Firm Data Analyst Top Law Dog