45D
Sophistication Index

Morefield Speicher Bachman, LC (MSB Law)

HQ Overland Park, KS#4 of 15 Attorneys 10 msblawkc.com Tel 9138392808
Claim Profile →

Morefield Speicher Bachman, LC (MSB Law) operates 6 offices across KS & Kansas, backed by 13 technologies spanning 10 categories. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & Mailchimp for email marketing. The firm has 2 attorneys & 6 office locations. Morefield Speicher Bachman, LC (MSB Law) is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
40.8% Percentile
#1094 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Marketing 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
chwilliamslaw.com 65.0 100.0% Conversion-Focused Firms
Law Office of Jacob Goad 65.0 100.0% Conversion-Focused Firms
Ffga 38.5 100.0% Basic Tech Adopters
McCann & Wall 59.5 100.0% Conversion-Focused Firms
The Griffin Law Firm, P.C. 59.5 100.0% Conversion-Focused Firms
The Green Law Group Llp. 55.5 100.0% Retention Innovators
Fenstersheib Law Group 70.0 100.0% Conversion-Focused Firms
Chappell, Chappell, & Newman 54.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 10 Overland Park you
Brian & Brian at Pistotnik Law 14.5 F 15 Wichita
Wallentine Injury Law, LLC 54.5 C- 13 Olathe
Biesterveld & Crook, LLC 70.0 B 10 Olathe
Dickerson Oxton 54.5 C- 10 Overland Park
Hutton & Hutton Law Firm, LLC 37.5 F 10 Wichita
Attorney Roster 2 found
NameLocationPractice
Andrew L. Speicher Wichita, Kansas personal-injury
Richard W. Morefield Wichita, Kansas personal-injury
Office Locations 6 offices

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim msblawkc.com →