65B-
Sophistication Index

Law Office of Jacob Goad

HQ Durham, NC#4 of 25 Attorneys 18 jgoadlaw.com
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Law Office of Jacob Goad operates 12 offices across NC & North Carolina, backed by 14 technologies spanning 10 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. The firm has 2 attorneys & 12 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Law Office of Jacob Goad ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
chwilliamslaw.com 65.0 100.0% Conversion-Focused Firms
Ffga 38.5 100.0% Basic Tech Adopters
McCann & Wall 59.5 100.0% Conversion-Focused Firms
The Griffin Law Firm, P.C. 59.5 100.0% Conversion-Focused Firms
The Green Law Group Llp. 55.5 100.0% Retention Innovators
Fenstersheib Law Group 70.0 100.0% Conversion-Focused Firms
Chappell, Chappell, & Newman 54.5 100.0% Conversion-Focused Firms
murphylawoffice.net 57.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- 18 Durham you
Royster and Royster, PLLC, Attorneys at Law 9.5 F 27 Mount Airy
Ferikes Bleynat & Cannon PLLC 18.5 F 24 Asheville
Bagwell Holt Smith 37.5 F 22 Chapel Hill
Rosensteel Fleishman 42.0 D 22 Charlotte
Beaver Courie Attorneys at Law 15.5 F 22 Fayetteville
Attorney Roster 2 found
NameLocationPractice
Jacob A Goad Charlotte, North Carolina personal-injury

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