68B-
Sophistication Index

robertkinglawfirm.com

Attorneys 6 robertkinglawfirm.com
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robertkinglawfirm.com is a personal injury law firm with a B- technology grade. Key investments include Ahrefs for analytics, CallRail for call tracking & WordPress for cms. The firm has 6 office locations. Within the Conversion-Focused Firms segment (5,831 firms), robertkinglawfirm.com ranks #1867 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.0% Percentile
#1867 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Robert J. Debry & Associates 58.3 100.0% Basic Tech Adopters
djfernandezlaw.com 72.3 100.0% Conversion-Focused Firms
Diamond and Diamond Lawyers 89.5 99.1% Retention Innovators
stoneinjurylawyers.com 92.0 99.1% Retention Innovators
Murphy Crantford Meehan (DNC) 82.5 99.1% Conversion-Focused Firms
Law Offices of Edward A. Smith 80.8 99.1% Retention Innovators
Christensen Law (NI) 93.0 99.1% Retention Innovators
Kennedy Law Firm 68.3 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Facebook Pixel · Google Analytics · Google Tag Manager · TikTok Pixel
Engagement
40%
Crazy Egg
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Robert King Albany, New York personal-injury

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