58C
Sophistication Index

Robert J. Debry & Associates

If you or a family member have been injured in an accident and need a personal injury attorney make sure you hire the right attorney. At Robert J. DeBry have over 200 years of experience, our personal…

HQ Salt Lake City, UT#10 of 45 robertdebry.com Tel 8012628915
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Robert J. Debry & Associates is a Salt Lake City, Utah-based personal injury firm running 18 technologies across 11 categories. Key investments include Ahrefs for analytics, Help Scout for chat & intake & Contact Form 7 for forms. Ranked #291 among 6,792 firms in the Basic Tech Adopters segment, Robert J. Debry & Associates outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.7% Percentile
#291 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
robertkinglawfirm.com 68.5 100.0% Conversion-Focused Firms
djfernandezlaw.com 72.3 100.0% Conversion-Focused Firms
Diamond and Diamond Lawyers 89.5 99.1% Retention Innovators
stoneinjurylawyers.com 92.0 99.1% Retention Innovators
Murphy Crantford Meehan (DNC) 82.5 99.1% Conversion-Focused Firms
Law Offices of Edward A. Smith 80.8 99.1% Retention Innovators
Christensen Law (NI) 93.0 99.1% Retention Innovators
Kennedy Law Firm 68.3 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Ahrefs · Bing Ads · Google Analytics · Google Tag Manager
Engagement
80%
Contact Form 7 · Crazy Egg · Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.3 C — Salt Lake City you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Salt Lake City, UT
4252 S 700 E, 84107-3065

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