71B
Sophistication Index

Fielding Law

Fielding Law is a law firm that specializes in auto accident and personal injury cases. They have offices in Texas, Utah, Arizona, and Idaho. Their team of experienced attorneys provide direct, one-on…

HQ Taylorsville, UT#1 of 1 Attorneys 34 fieldinglaw.com Tel 8016662912 Est. 2017
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Fielding Law operates 35 offices across UT & Texas, backed by 16 technologies spanning 11 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. The firm has 2 attorneys & 35 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Fielding Law ranks #1613 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
72.3% Percentile
#1613 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Slack Davis Sanger 81.5 100.0% Conversion-Focused Firms
Personal Injury of Florida 73.8 100.0% Basic Tech Adopters
Jesusreyeslaw 38.8 100.0% Basic Tech Adopters
Fiestainsurance 44.5 100.0% Basic Tech Adopters
sandlawllc.com 48.0 99.7% Conversion-Focused Firms
lawforpeople.com 53.0 99.7% Conversion-Focused Firms
Virtuoso Criminal and DUI Lawyers 40.5 99.7% Basic Tech Adopters
JusticePays 55.5 99.7% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Hotjar · YouTube
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
71.0 B 34 Taylorsville you
The Advocates Law 84.3 A- 48 Salt Lake City
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Creekside Injury Law 14.5 F 18 Logan
Attorney Roster 2 found
NameLocationPractice
Michael Fielding Georgetown, Texas personal-injury

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